DailyDOOH

The OAAA (Out of Home Advertising Association of America) and Outsmart (Out of Home Advertising Association of United Kingdom) have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Real Time Bidding in DOOH. The two OOH trade organizations brought together […]

On Monday, October 24, 2022 IAB Turkey are holding this Digital Outdoor (DOOH) Webinar. Here’s the agenda… 10.00 – 10.05 Açılış 10.05 – 10.20 Sunum: DOOH Hakkında Genel Bilgi Konuşmacı: Jerome Lepage – JCDecaux 10.20 – 10.35 Sunum: DOOH Alanında Türkiye’deki Durum Konuşmacı: Nezahat Özdemir – GroupM 10.35 – 11.05 Panel 1: Digital Out of […]

In an era of media channel convergence and shifting consumer loyalty, continual innovation has become a requirement for success in business. The fifth Annual IAB Brand Disruption Summit takes place during New York Digital Signage Week on October 11-12, 2022 at Convene, 117 West 46th Street, New York. The event is all about how the […]

Talon MENA has joined the Interactive Advertising Bureau GCC. Chadi Farhat, Managing Director Talon MENA said “We are delighted to join the IAB GCC and to work alongside fellow members to help positively shape the future of MENA’s OOH industry. Talon recently launched in MENA to accelerate the OOH growth in the region, helping to […]

Any marketer who is responsible for outcomes is equally responsible for measurement; with the tech tax approaching 50% of media budgets, proving ROI is more important than ever. Yet, most organizations struggle with multiple models, multiple owners, and escalating costs. Prohaska Consulting believe that the key to success lies creating and curating the data needed […]

New Zealand based LUMO Digital Outdoor has continued its investment in OOH audience measurement with the announcement of its latest partnership with global outdoor analytics platform Quividi, which we are told will take reporting accountability to new levels for New Zealand’s Digital Out-of-Home sector. In a regional first, this partnership will use roadside-based cameras to […]

Ahead of the AdTECH: OOH – Sydney Conference being held Wednesday August 17, 2022, the day’s conference chair Seedooh’s CRO Joe Copley sat down with Gai le Roy, CEO, iab Australia and Ben Allman, Sales Director – ANZ, Broadsign & co-Chair iab DOOH Working Group. Here they give us a sneak peak at the 2022 […]

#AdTECH guru and Knitting Media‘s Tim Harvey spoke at length on the subject of IAB OpenDirect at our in-person AdTECH: OOH – Europe 2021 Conference, held in Amsterdam in December last year. His presentation ‘And Now For Something Completely Different’ gives a short but detailed short introduction to IAB OpenDirect and how it’s being used […]

Australian advertising agencies have embraced #pDOOH with almost one quarter of Australian agencies trading DOOH inventory programmatically for the first time during 2020 and a further 10% of agencies increasing their programmatic investment in an otherwise depressed OOH market.  The results, which come from IAB Australia’s inaugural ‘Attitudes to Programmatic DOOH Report’, are based on […]

L’IAB France, dont la mission est de structurer le marché de la communication sur Internet, favoriser son usage et optimiser son efficacité, publie aujourd’hui le Panorama des acteurs technologiques de l’écosystème Digital Out Of Home Programmatique. Ce Panorama, le tout premier du marché français, a été présenté en avant-première le 25 mai lors d’un webinar organisé par […]