DDX Asia 2025, February 20-21

Wednesday, November 6th, 2024

Tristan Cotterill

Launched earlier this year, DDX Asia, the Expo brings together suppliers and buyers of digital solutions that power the retail and OOH environments. In its first edition DDX Asia drew 1500+ visitors. Encouraged by the response, the show is all set to be held again, this time February 20-21 2025 at Hall No 5, Nesco […]

Zomato Backed @AdOnMoInc Raises Another $25M

Sunday, September 29th, 2024

Adrian J Cotterill, Editor-in-Chief

AdOnMo has raised $25 million in a funding round led by Singapore-based venture capital firm Rigel Capital and Indonesia’s Sinar Mas. This new investment adds to the $15 million the Hyderabad-based company secured from Zomato in its Series B round back in January 2022, during which Zomato acquired approximately 19.8% of AdOnMo. The statement said […]

IOAA’s #OOH ‘Roadstar’ Measurement Tool

Wednesday, May 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

The Indian Outdoor Advertising Association (IOAA) has devised its first-ever unified audience measurement system for the outdoor industry named RoadStar. Based on GPS, RoadStar has been developed by Mumbai-based firm Relu AI. The software, first launched by the firm back in 2020, is already being used by some media owners such as the Times and […]

Wallop Advertising Mumbai Choose Edge1

Monday, July 31st, 2023

Tristan Cotterill

Wallop Advertising based in Mumbai who recently introduced India’s First Curved 3D Anamorphic Screen and an impressive portfolio of premium locations has chosen Edge1 as its trusted technology partner. Babalpreet Kaur, Manager-Corporate Sales of Edge1 told us “We are thrilled to join forces with Wallop Advertising and empower them with our state-of-the-art outdoor advertising business […]

India’s Outdoor Advertising Convention 2023

Wednesday, July 5th, 2023

Tristan Cotterill

The 17th edition of Outdoor Advertising Convention, the largest OOH event organised every year in India, will run at Manekshaw Centre, Delhi Cantonment on July 28-29, 2023. The two day Convention, centred on the theme ‘OOH Next’, will feature talks &presentations, fireside chats, focused discussions and master-classes on business strategies,investment avenues, technologies, creative solutions, and […]

Valuewise Services Delhi Chooses Edge1

Tuesday, July 4th, 2023

Tristan Cotterill

Edge1 has been selected by Valuewise Services, a leading outdoor advertising media owner in Delhi. Valuewise Services has emerged as a prominent player in Delhi’s outdoor advertising industry, boasting a strong network of prominent DMRC media locations. With a commitment to delivering diverse advertising solutions to both local and national clients, Valuewise Services recognized the […]

Creative OOH, Punjab Choose Edge1

Friday, March 17th, 2023

Tristan Cotterill

Creative OOH, Punjab’s premier out-of-home advertising network provider have chosen Edge1 Outdoor Media Management Software. Babalpreet Kaur, Corporate Sales Manager, Edge1 told us “We are thrilled to collaborate with Creative OOH, which provides an extensive out-of-home ad space network across major cities of Punjab. We look forward to introducing innovative services to the out-of-home industry […]

JCDecaux India Wins KIAB / BLR Airport Contract

Friday, February 17th, 2023

Tristan Cotterill

JCDecaux SE (Euronext Paris: DEC) has announced that its subsidiary JCDecaux India, 100% owned by JCDecaux, has won an exclusive 12-year contract to advertise inside and outside Bengaluru’s Kempegowda International Airport (KIAB / BLR Airport). JCDecaux has operated the advertising space in Terminal 1 of BLR Airport since it opened in 2008, pioneering the first-ever […]

The Indian Outdoor Advertising Association

Wednesday, July 13th, 2022

Tristan Cotterill

The Indian Outdoor Advertising Association (IOAA) is the national body of Outdoor Media owners in the country. They’ve just unveiled a new logo (as above). You can and should follow them on twitter here @IOAAIndiOutdoor.

India’s Largest Digital Network in Grocery

Monday, July 26th, 2021

Tristan Cotterill

Mera Hoardings has added digital screens at a large number of retail supermarkets across India. Merahoardings.com describes itself as a programmatic advertising platform for out-of-home media. They make it easy to buy, sell and deliver outdoor advertising across India. Their marketplace specializes in Out-of-home (OOH) advertising connecting Supply-Side (SSP) and Demand-side (DSPs) platforms, with real-time […]