‘The Experiential Side of DOOH: New Opportunities from the Worlds of Media and AV‘ is going to be a fabulous networking event during next week’s #OOHNYC and it is filling up nicely we are told! The event includes a panel discussion where attendees will hear from industry experts discussing how to bridge the digital divide […]
Adrian J Cotterill, Editor-in-Chief
Intersection, the experience-driven out-of-home media and technology company, and Metro Transit, the transportation resource for the Twin Cities, this week announced the deployment of 12 new, state-of-the-art digital bus shelters throughout the Minneapolis and St. Paul region. “Enhancing everyday experiences in cities is core to our mission,” said Scott Goldsmith, President and Chief Operating Officer […]
Adrian J Cotterill, Editor-in-Chief
Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, this week announced that Prebid now supports DOOH and confirms that the framework has been tested successfully. Hivestack by Perion and Intersection pioneered the first successful end to end test within the Prebid ecosystem, proving the efficacy of the model. With initial testing complete, […]
Adrian J Cotterill, Editor-in-Chief
VIOOH has announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, a leading experience-driven out-of-home media and technology company with audiences across top US cities. Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high density areas, […]
Adrian J Cotterill, Editor-in-Chief
Intersection has been awarded an exclusive contract with Pace to sell bus and shelter advertising across suburban Chicagoland. Intersection previously served as Pace’s exclusive advertising contractor from 2008 to 2020. The new contract commenced on June 5, 2024. “We are thrilled to reunite with our partners at Pace,” said Scott Goldsmith, President & COO at […]
Adrian J Cotterill, Editor-in-Chief
Intersection has announced a partnership with Lyft, to manage advertising sales for their fleet of digital taxi tops on Yellow Cabs in New York City. “The yellow cab is an iconic, unmissable beacon in New York City,” said Chris Grosso, Intersection’s CEO. “The opportunity to sell taxi top advertising strengthens our media offering citywide, and […]
Adrian J Cotterill, Editor-in-Chief
LinkNYC has announced a USD 20 million state-of-the-art upgrade program for its (once) groundbreaking digital OOH advertising network. The effort enhances LinkNYC’s ability to serve millions of New Yorkers with free Wi-Fi, content, and advertising as the program enters its ninth year. The initiative will introduce striking upgrades to enhance both the style and functionality […]
Adrian J Cotterill, Editor-in-Chief
Intersection has announced a five-year extension of their exclusive advertising partnership with Charlotte Douglas International Airport. Reaching nearly 48 million airline passengers annually, Intersection’s partnership with CLT engages travelers from all over the world along their travel journeys. CLT is also investing billions of dollars over the next decade to expand and enhance capacity. As […]
Adrian J Cotterill, Editor-in-Chief
Intersection, the leading experience-driven out-of-home media and technology company, this week announced an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San Diego counties. The contract […]
Adrian J Cotterill, Editor-in-Chief
Intersection announced this week the launch of Generative AI Integrations, a new AI-driven offering meant to increase effectiveness of digital OOH ads using the latest in artificial intelligence technology. We are told that as AI tools rapidly revolutionize consumer experiences worldwide, Intersection is leading the charge in the OOH space with its suite of new […]
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