Adrian J Cotterill, Editor-in-Chief
The Indian Outdoor Advertising Association (IOAA) has devised its first-ever unified audience measurement system for the outdoor industry named RoadStar. Based on GPS, RoadStar has been developed by Mumbai-based firm Relu AI. The software, first launched by the firm back in 2020, is already being used by some media owners such as the Times and […]
The Indian Outdoor Advertising Association (IOAA) is the national body of Outdoor Media owners in the country. They’ve just unveiled a new logo (as above). You can and should follow them on twitter here @IOAAIndiOutdoor.
Russ Curry, Ministry of New Media
The Indian Outdoor Advertising Association (IOAA) in its Annual General Body (AGM) held last week has elected new office bearers for the period 2021-23. Noomi Mehta, Chairman of the Board of Selvel One, has been elected as the Chairman; Pramod Bhandula, Chairman, JCDecaux India, as Vice Chairman, C D V Subba Rao, CEO & Director […]
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