Edisonweb, a software solutions provider based in Italy and developer of the digital signage platform Web Signage, announced a [Windows Phone 7 application] that makes it possible to monitor the status of individual media players within a digital signage network. This app joins the ones recently released for iPhone and Android, increasing the availability of […]
Monday, November 22nd, 2010
Miller Lite In-Store Promotion And DOOH
Thursday, July 30th, 2009Guest Contributor, Michael Torano
An in-store Miller Lite campaign described in an article here, includes a ‘Great Taste Guide for Grillmasters and Brew Lovers’ booklet, with coupons for Miller Lite, Tyson Foods and other brands, as well as USD 100 off a Char-broil infrared grill. This begs the question: How could the marketing “powers-that-be” utilize DOOH for this promotion? […]
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