DailyDOOH

Primedia Outdoor has announced that its digital out-of-home inventory has been independently verified by Seedooh, a globally recognized leader in media verification, for over a year. Genevieve Coward, marketing and revenue growth executive at Primedia Outdoor told us “At Primedia Outdoor, we are dedicated to delivering transparent and reliable media solutions to our clients. Our […]

Veridooh has used #OOHNYC to announce that it has extended its independent programmatic digital out of home advertising verification solution by enabling it with VIOOH. Veridooh co-founder Mo Moubayed told us “We are seeing phenomenal growth in demand for independent verification for programmatic DOOH, and the integration of Veridooh’s platform with VIOOH’s impressive global network […]

Veridooh has announced a partnership with Place Exchange, a leading global Programmatic OOH Supply-Side-Platform (SSP) which will see Veridooh’s SmartCreative verification technology available to all programmatic OOH buyers leveraging Place Exchange’s SSP globally. Veridooh co-founder Mo Moubayed said “Brands and Media Agencies are demanding true independent verification as standard on their programmatic out of home […]

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media has announced that Mo Moubayed, Co-Founder of Veridooh will speak at its next Research, Retail & Tech webinar on August 7 at 8am PT/11am ET/4pm GMT. The topic for the session will be ‘How Independent Verification is Helping Drive OOH […]

Market Media is the Retail Media Network of The Warehouse Group and have just announced that all campaign activity on Freestanding Instore DOOH panels and Instore TV Walls can now be Seedooh Verified. Alex Lawson, Head of Strategy & Media for Market Media said “Advertising and media is a game of trust. We want to […]

We note that the Seedooh Verified Network has now expanded to 31 Publishers in Australia and New Zealand, with the addition of DOOH Billboards for Gawk and Civic Outdoor. Advertisers and Agencies can instantly activate best practice, independent verification and campaign support for any booking, with any Seedooh Verified Network, which includes OOH, Cinema and […]

Leading independent verification platform provider, Seedooh, has expanded its reach into Europe with the Executive Channel Network (ECN). The integration with ECN will see Seedooh perform independent verification across all of ECN’s pan-European digital network of more than 530 locations in Germany, France and the UK. Founder and CEO of Seedooh Tom Richter told us […]

thorndyke, a verification platform for digital out of home measurement, data and analytics, this week released its State of the Nation – DOOH Verification Report for Q1 2022, analyzing media quality and insights from across the ANZ market. Jason Cooper, MD at thorndyke. told us “We’ve seen DOOH spend coming roaring back following the last […]

OOH TRACE an independent platform for real-time, Poof-of-Posting/Proof-of-Play verification of outdoor advertising creative campaigns,.officially launched this week. Developed by Carlos Viladevall, ex. CEO, Posterscope Spain, OOH TRACE describes itself as a “leap in the management of the investment and execution of brand campaigns across all OOH formats”. Carlos Viladevall told us “Our focus is to […]

Dentsu Australia, whose clients include Woolworths, Medibank and Tabcorp, have partnered with thorndyke to independently verify their DOOH activity across all dentsu agencies for the Australian market. Australia leads the global verification market in OOH with most major agency groups working with a preferred vendor. Programmatic DOOH has been a hot topic for the past […]