JCDecaux is now the official Out-of-Home partner for Eden Park, New Zealand’s national stadium and home of the New Zealand Rugby team. This partnership is a first for Eden Park and is aimed at promoting its diverse range of events. Nick Sautner, Eden Park CEO said “We are delighted to be collaborating with JCDecaux to […]
Adrian J Cotterill, Editor-in-Chief
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has been awarded the iconic London bus shelter advertising contract by Transport for London (TfL) for an eight year period, with the option of a two year extension. The contract will commence on April 1, 2025. This is the second-largest bus shelter advertising […]
To celebrate the launch of their new NITRO running range PUMA created a unique Out o Home campaign using a treadmill linked to the iconic JCDecaux Young and Jackson billboard in Melbourne, Australia. This ‘Treadmillboard’ saw creative featuring Aussie athlete Nedd Brockmann and his words to describe the NITRO range, taken over in real-time by […]
To mark its official entry into the Australian market, eco-laundry brand Earthwise has partnered with JCDecaux to leverage its sustainable Out-of-Home advertising solutions. The collaboration centred on using JCDecaux’s fleet of low-emission buses in Sydney and Melbourne, complemented by Digital Large Format and Rail. Gemma ap Geraint, Brand Manager, Earthwise, said “Earthwise laundry liquids have […]
Adrian J Cotterill, Editor-in-Chief
Jaffa Cakes’ new comedic campaign has achieved the highest scores yet for long-term commercial effectiveness in Out-of-Home advertising, according to System1, the Creative Effectiveness Platform that harnesses the power of emotion to drive growth for the world’s leading brands. “We’re a cake” You Biscuit” scored an exceptional 5.0 Stars, while “Clue’s On the Box” scored […]
Adrian J Cotterill, Editor-in-Chief
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced its 2024 half-year results. Commenting on the 2024 half-year results, Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “Our H1 2024 group revenue grew by +14.0%, +13.4% on an organic basis, to reach €1,807.6 million, including +15.4% […]
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Macau, a joint-venture between JCDecaux (80% equity) and HN Group (20% equity), has renewed its exclusive advertising contract with Macau International Airport for a 10-year period, following a competitive tender process. Running from July 1, 2024, this new contract strengthens […]
Adrian J Cotterill, Editor-in-Chief
JCDecaux SE (Euronext Paris: DEC) has announced that its carbon reduction trajectory has been approved by the Science Based Targets initiative (SBTi). Known as the “Corporate Net Zero norm”, this climate action organisation supports companies worldwide in their reduction of greenhouse gas (GHG) emissions and their decarbonisation via a methodology consistent with the IPCC’s recommendations. […]
Adrian J Cotterill, Editor-in-Chief
What do the bus shelters at Barking station, Seven Sisters Station, Wood Green, Ealing Town Hall and Bexleyheath Market Place in London all have in common? Well, it seems tha they are among the bus shelters that could deliver the most attention for brands in London. JCDecaux and Lumen Research have unveiled new ‘Attention! London […]
Melbourne’s Southern Cross Station has awarded JCDecaux the exclusive advertising rights for Victoria’s busiest public transport hub after a competitive tender. Bronwyn Clementson, Executive General Manager – Commercial, JCDecaux, said “JCDecaux’s Melbourne presence has never been stronger, with best-in-class advertising solutions including our newly launched JCDecaux ICON, the West Gate Freeway, and the esteemed Young […]
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