In an Out-of-Home industry-first for New Zealand, JCDecaux has launched new sustainability footers, allowing advertisers the ability to let audiences know they have made a sustainable media choice by partnering with JCDecaux. Mike Watkins, Country Head of JCDecaux New Zealand, told us “Our sustainability credentials are extremely important to us and we continually look for […]
Russ Curry, Ministry of New Media
VIOOH in partnership with JCDecaux North America, has announced the launch of their market-first programmatic digital OOH (pDOOH) offering for newsstands across New York. For the first time, advertisers are able to serve DOOH adverts programmatically on newsstands, which are a group of synchronized screens of different sizes. This is an industry-first for a supply-side […]
Lunga Majija has been announced as the new Managing Director for JCDecaux South Africa, effective from August 1, 2022, reporting to Martin Sabbagh, CEO for JCDecaux Middle East & Africa. Lunga is a highly accomplished, successful and well-regarded business leader with extensive experience working in the media industry across the continent. Before taking on the […]
Adrian J Cotterill, Editor-in-Chief
Last week, JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced its 2022 half-year financial results. Commenting on the 2022 first half-year results, Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said “Our H1 2022 group revenue grew by +36.3%, +31.7% on an organic basis, to reach €1,474.8 million, including +21.6% […]
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that it has signed a 15-year contract to extend the advertising operations of lines 1 to 13 of the Shanghai Metro as well as 5 new lines (lines 14 to 18). This contract, awarded following a tender, will be managed by a […]
Adrian J Cotterill, Editor-in-Chief
Something and JCDecaux are championing creatives in the UK by turning 100 sites into canvases for artwork. Between July 25 to September 30, 2022 fifty unique creators will take over digital out-of-home screens in order to showcase inspiring work that speaks to local communities in their native languages. This is the first large scale out-of-home […]
Adrian J Cotterill, Editor-in-Chief
JCDecaux SA (Euronext Paris: DEC) has announced that its UK subsidiary JCDecaux UK has added programmatic buying capabilities to its advertising locations at London’s Heathrow airport. The offering will connect advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital Out-of-Home supply-side platform. Advertisers will be able to blend the precision […]
Adrian J Cotterill, Editor-in-Chief
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with French start-up Displayce. Displayce was founded back in 2014 and has been exclusively dedicated to the purchasing and optimisation of DOOH campaigns. It is the leading French […]
Russ Curry, Ministry of New Media
Since 1964, JCDecaux has championed a virtuous model to design, install and maintain infrastructure (bus shelters, self-cleaning public toilets, self-service bicycles, etc.) in public spaces and transport areas. These valuable and innovative services are financed by brand advertising. In line with the company’s goal to sustainably improve the quality of life for people wherever they […]
JCDecaux has won a tender for Queensland Rail which will see it significantly expand its current portfolio, retaining existing formats and adding new digital assets and locations across Australia’s second largest state. Steve O’Connor, JCDecaux CEO, told us “Queensland is poised for further economic vibrancy as it begins its preparations for the 2032 Olympics. Our […]
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