DailyDOOH

A new study carried out by JCDecaux New Zealand and neuroscience research company Neuro-Insight reveals that travellers are more receptive to advertising in the airport due to the uniqueness of the experience, space and emotional intensity of air travel. The Airport Mindset Study conducted late last year aimed to understand the emotional mindset of passengers […]

JCDecaux has won an exclusive 21-year advertising street furniture contract in Tallinn, the capital of Estonia. Mihhail Kõlvart, the Mayor of Tallinn, said “This procurement was the first of its kind in Estonia, in which the procuring party considered the design and quality of the structure to be more important than the rent. In cooperation […]

JCDecaux SE (Euronext Paris: DEC) has announced that its subsidiary JCDecaux India, 100% owned by JCDecaux, has won an exclusive 12-year contract to advertise inside and outside Bengaluru’s Kempegowda International Airport (KIAB / BLR Airport). JCDecaux has operated the advertising space in Terminal 1 of BLR Airport since it opened in 2008, pioneering the first-ever […]

JCDecaux is growing its partnership with Perth Airport after winning a competitive tender. The expanded contract will see new and upgraded digital assets installed and programmatic trading enabled across all Perth Airport digital inventory. Andrew Hines, Chief Operating Officer, JCDecaux told us “Perth Airport and JCDecaux have been in partnership for many years. This tender […]

JCDecaux New Zealand is continuing to expand its footprint with the growth of its high-impact, digital portrait SMARTFRAME network across Auckland, Wellington and Christchurch. Mike Watkins, Country Head, JCDecaux New Zealand, told us “Our SMARTFRAME network is growing due to industry demand, with the significant expansion providing advertisers the ability to reach volumes of valuable […]

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its JV subsidiary, JCDecaux (Macau) Limited, created in partnership with HN Group (JCDecaux 80% / HN Group 20%), has been awarded a 15-year exclusive contract for the advertising street furniture in the Macau Special Administrative Region of the People’s Republic of […]

JCDecaux SE (Euronext Paris: DEC) has renewed its advertising concession with Singapore Changi Airport for another seven years, from 2023 until 2029, with an option for further five years’ extension to 2034. Ms Lim Peck Hoon, Executive Vice President, Commercial, Changi Airport Group, said “We are delighted to continue our partnership with JCDecaux for Changi […]

Aussie Home Loans and its media agency, IPG Mediabrand’s Initiative, have partnered with leading out-of-home media company JCDecaux in a refocus of their out-of-home audience targeting to inform online activity. Max Eburne, Chief Commercial Officer at JCDecaux told us “Aussie’s latest campaign is a brilliant example of how advertisers can use data to combine the […]

In an Out-of-Home industry-first for New Zealand, JCDecaux has launched new sustainability footers, allowing advertisers the ability to let audiences know they have made a sustainable media choice by partnering with JCDecaux. Mike Watkins, Country Head of JCDecaux New Zealand, told us “Our sustainability credentials are extremely important to us and we continually look for […]

VIOOH in partnership with JCDecaux North America, has announced the launch of their market-first programmatic digital OOH (pDOOH) offering for newsstands across New York. For the first time, advertisers are able to serve DOOH adverts programmatically on newsstands, which are a group of synchronized screens of different sizes. This is an industry-first for a supply-side […]