JCDecaux in Australia and New Zealand has partnered with IPSOS to create a new customer feedback program called JCDecaux VOICE. Max Eburne, Chief Commercial Officer, JCDecaux,told us “JCDecaux VOICE has been developed to ultimately improve the customer experience in the long-term. It delivers regular, ongoing customer feedback, at key points throughout the JCDecaux campaign journey, […]
Russ Curry, Ministry of New Media
JCDecaux UK has unveiled a new ‘Community Channel’ initiative, that will enable not-for-profit community and charitable projects without media budgets to access digital Out-of-Home locations, in line with JCDecaux’s purpose and values. To celebrate this launch, JCDecaux UK has teamed up with The Raised Eyebrow Society, School of Communication Arts and CALM to run inspiring […]
Russ Curry, Ministry of New Media
JCDecaux SA (Euronext Paris: DEC), the number one Out-of-Home Media company worldwide, announced today its revenue for the full-year 2021. Commenting on the Group’s 2021 revenue performance, Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said “Our 2021 group revenue grew by +18.7%, +18.5% on an organic basis, to reach €2,744.6 million driven […]
Adrian J Cotterill, Editor-in-Chief
This week VIOOH in partnership with Yahoo and JCDecaux Singapore, announced the results from their successful pilot programmatic DOOH omnichannel campaign with Schroders. The digital OOH-led omnichannel campaign, which was designed to prime OOH exposed audiences online via mobile retargeting, achieved an impressive 80% higher mobile retargeting click-through rate (CTR) when compared to average campaign […]
JCDecaux today announced that it has received certification from Climate Active for Australia’s first carbon neutral Out-of-Home advertising product across Transit. Steve O’Connor, CEO, JCDecaux, told us “There is no doubt that sustainability is important. Reducing our environmental impact, and helping our clients do the same, is a continued priority in our strategy. I’m delighted […]
In Australia, JCDecaux has partnered with Australasia’s leading beauty retailer, MECCA to develop their first pay-to-dispense street furniture panels, offering holiday shoppers a quick and convenient gifting solution. JCDecaux Group Manager – Creative Solutions, Sheree Groves told us “We love discovering ground-breaking ways to create more meaningful and engaging connections with people, that also deliver […]
Russ Curry, Ministry of New Media
BlueZoo, Inc. has signed a global agreement with JCDecaux, the number one outdoor advertising company worldwide, for deployment(s) of the BlueFox solution to measure campaign audiences across cities, airports, and shopping malls. BlueZoo technology provides a privacy-friendly solution to measure traffic as well as unique traffic. Unlike alternatives that allow to measure only opportunity-to-see, BlueZoo […]
Russ Curry, Ministry of New Media
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that new global research reveals that Airport advertising delivers the highest perceived value for brands when compared to Online Display, Social Media, TV and Press advertising environments. The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 […]
Leading Out-of-Home media company JCDecaux has partnered with the Australian Government Department of Health to launch an official national vaccine tally campaign across the country to support the race for more Australians to get vaccinated against COVID-19. Max Eburne, JCDecaux’s Chief Commercial Officer, said. “JCDecaux has sought to help businesses, our frontline workers and the […]
JCDecaux Australia has promoted John Harris to the national leadership role of General Manager, Sales, as incumbent Oliver Newton departs the Australian business after 11 years. Max Eburne, JCDecaux’s Chief Commercial Officer, said. “At JCDecaux we nurture our people throughout their career journeys to offer them opportunities, so I am delighted to promote John into […]
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