DailyDOOH

Over on LinkedIn Dennis Kuperus wrote “After an incredible 14-year journey at Kinetic, which felt more than just a job and enabled me to act like a corporate entrepreneur – spearheading innovation both regionally and globally – the time has come for me to bid farewell and turn a new chapter. My path with Kinetic […]

Kinetic, DOOH.com and EssenceMediacomX launched a major national 3D Out of Home campaign for Maybelline New York Surreal Falsies Mascara this past April and May. It ran on over 280 sites across small and large format screens, the campaign was described as the largest #3DOOH campaign ever run in any market in terms of scale. […]

Following Keith ‘Kappy’ Kaplan’s dismissal last year and UK CEO Alistair McCallum’s departure in February what looked very much like then, the dismantling of Kinetic as a wholly owned but stand-alone WPP OOH agency was (finally) confirmed to staff in London last week, with an announcement that the company is being dissolved. No doubt WPP […]

Kinetic’s ‘The Year Ahead: 2023‘ won’t involve Alistair MacCallum as we hear that he was unceremoniously booted out of the company last Friday from his position as Chief Executive Officer (UK) for Kinetic Worldwide. Eagle eyed readers will remember that only back in December 2022, Keith “Kappy” Kaplan was let go as the Global CEO […]

Just over two years ago on Wednesday December 9, 2020, Keith “Kappy” Kaplan was officially announced as the new Global CEO at Kinetic. Whilst some say that he has helped produce amazing results for them over the last two years, the rumor is that he has been fired. Our understanding is that this actually happened […]

EA SPORTS and Kinetic, in conjunction with Msix&Partners, have launched their latest out-of-home campaign for FIFA 23. Women’s club football is included for the first time in the game’s history. With the men’s World Cup fast approaching and the Lionesses victory at the women’s Euros earlier this year, the campaign featuring Kylian Mbappe, Jack Grealish, […]

Kinetic has partnered with Times Radio to launch its latest data-driven campaign. Using Kinetic’s global programmatic OOH platform ‘Sightline’, the campaign targets audiences interested in news and current affairs at the most relevant moments with messages reacting to the biggest breaking news stories. Alys Donnelly, Head of Programmatic, Kinetic told us “It’s great to be […]

ITV and Kinetic, in conjunction with Essence, DOOH.com and Pixel Artworks have launched the new ITV drama Trigger Point with a striking out of home spectacular that treated Londoners to a jaw-dropping countdown projected onto County Hall (pictured below). Tony Pipes, Executive Creative Director, ITV Creative, told us “To mirror the bomb squad tension and […]

Geopath, the not-for-profit organization that provides the industry-standard audience metrics for Out of Home advertising, this week announced the election of Michael Lieberman, CEO, US at Kinetic as Chairperson of the Geopath Board of Directors. As Chairperson, he will support the efforts currently underway by Geopath, including the current development of its strategic roadmap for […]

Michelle Prieb Somaya has joined Kinetic as VP, Global Marketing and Communications. Kinetic CEO, Keith “Kappy” Kaplan said “Michelle is an outstanding storyteller and an insightful marketer. She’s the perfect person to help us showcase the power of OOH and DOOH and share all the exciting things we have in the pipeline for the year […]