#OOH Inclusive Messaging Drives Profits For Brands

Wednesday, July 14th, 2021

Adrian J Cotterill, Editor-in-Chief

Leading out-of-home agency Kinetic Worldwide this week reveals the first findings of a new study that proves inclusive public messaging in advertising is financially beneficial for brands, uniting people and normalising diversity and inclusivity. The Real-World Planning research in collaboration with Clear Channel, Global and JCDecaux, surveyed 2,613 people to test and compare traditional style […]

Three-year Study Proves #OOH Effectiveness

Thursday, June 17th, 2021

Adrian J Cotterill, Editor-in-Chief

Leading out-of-home agency Kinetic Worldwide this week launches the findings of new research carried out in partnership with Clear Channel, Global and JCDecaux designed to definitively pinpoint the effectiveness and impact of the rich variety of OOH advertising formats and environments on audiences. The project creates the first true OOH Playbook providing planners with data to demonstrate […]

Kinetic France and @Hivestack Launch Exclusive Partnership

Wednesday, June 2nd, 2021

Russ Curry, Ministry of New Media

Kinetic, the world’s largest out of home buying and planning agency today announces its exclusive partnership in France with Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company. This partnership will drive the future of OOH, forming the first truly programmatic DOOH solution in the French market. Kinetic France, through its […]

Pluvo Partners With @KineticwwUK

Tuesday, May 25th, 2021

Adrian J Cotterill, Editor-in-Chief

London-based start-up and cleantech pioneer Pluvo has joined forces with Kinetic Worldwide, to launch ground-breaking technology that cleans the air of harmful pollution and other biological contaminants. Matteo Maccario, CEO, Pluvo told us “More than seven million people die prematurely each year from air pollution. While the initial lockdowns caused a steep drop, we are […]