DailyDOOH

Kroger has anounced that it is deploying digital smart screens from Cooler Screens in 500 of its U.S. stores just as Walgreens has ended its Cooler Screens Inc. rollout that it first piloted back in 2018 (and see lawsuit here). The announcement said that the “tech effort” comes after a successful three-year pilot initiative with […]

An in-store Miller Lite campaign described in an article here, includes a ‘Great Taste Guide for Grillmasters and Brew Lovers’ booklet, with coupons for Miller Lite, Tyson Foods and other brands, as well as USD 100 off a Char-broil infrared grill. This begs the question: How could the marketing “powers-that-be” utilize DOOH for this promotion? […]