DailyDOOH

This forthcoming (US) holiday season is a time for expressing thanks and appreciation and in celebration, Lamar Advertising is offering folks an opportunity to share a message of gratitude on a Lamar digital billboard FREE of charge as part of the ‘Lamar Gives Thanks’ campaign. Now through November 10th, you can visit LamarGivesThanks.com to upload […]

Vistar Media today announced that Lamar Advertising Company (Nasdaq: LAMR) one of the largest outdoor advertising companies in the world has selected Vistar’s content management software Cortex, to power its network of digital out-of-home billboards across the U.S. Lamar offers advertisers the largest network of digital billboards in the U.S., boasting nearly 5,000 displays serving […]

Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Boys & Girls Clubs of America as its In-Kind Partner for 2024. Beginning this month, Lamar will donate more than USD 2 million in Digital Out of Home media throughout the year to help the organization promote national […]

Lamar Advertising Company (Nasdaq: LAMR) has announced that the company’s airport advertising team has been awarded a seveb year contract to manage all airport advertising at St. Louis Lambert International Airport, the third largest medium-hub airport in the U.S. Lamar will completely overhaul existing static advertising displays throughout the airport while upgrading and adding to […]

Lamar Transit Advertising has secured two long-term contracts for bus and street furniture advertising across fast-growing markets in British Columbia and Ontario. The City of Kelowna has selected Lamar to handle its street furniture advertising concession for five years, complementing the existing Kelowna transit program already in place with Lamar and in Ontario, Durham Region […]

Vistar Media has released new data showing how billboard advertising delivers full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine the venue type’s effectiveness in delivering positive contributions toward awareness, consideration, intent and foot traffic, with the results demonstrating why billboards have remained […]

Lamar Advertising (Nasdaq: LAMR) is celebrating National Pet Month by displaying the names and images of pets on digital billboards across America. Beginning this week, anyone wanting to feature their pet on a digital billboard can visit LamarLovesPets.com, complete the submission form through the Shoutable platform, and see their pet’s name and image on a […]

Vistar Media and Lamar Advertising (Nasdaq: LAMR has announced the launch of a new Denver Transit DOOH network. The network currently encompasses over 55 state-of-the-art digital displays, with 130 more on the way, and is fully powered by Vistar’s stack of industry-leading DOOH software solutions. In addition to monetizing the new Denver network programmatically, available through […]

Last week the Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of their 8th Annual Local Case Study Awards. Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses. The Local Case Study Awards are proof that OOH is consistently […]

Lamar Advertising (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, this week announced that it has selected Make-A-Wish as its In-Kind Partner for 2023. Throughout the upcoming year, Lamar will donate more than a million dollars in Digital Out of Home media to support the organization’s fundraising efforts and raise awareness […]