Adrian J Cotterill, Editor-in-Chief
LG Ad Solutions is sharing its latest thought leadership research to help with your Connected TV advertising strategy. The Shoppable TV Report: 2024 and Beyond uncovers U.S. consumer perceptions around ‘shoppable’ TV advertisements, such as scannable QR-enhanced ads, as well as subsequent purchasing behavior after seeing TV ads. Some of the key takeaways include: – […]
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