DailyDOOH

JCDecaux SA (Euronext Paris: DEC) has announced that its UK subsidiary JCDecaux UK has added programmatic buying capabilities to its advertising locations at London’s Heathrow airport. The offering will connect advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital Out-of-Home supply-side platform. Advertisers will be able to blend the precision […]

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that new global research reveals that Airport advertising delivers the highest perceived value for brands when compared to Online Display, Social Media, TV and Press advertising environments. The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 […]

Global, the Media & Entertainment group, has launched its newest premium digital screens ‘Heathrow Towers’ taking its roadside digital large format estate to one of the biggest in the UK, with over 400 screens. Mike Gordon, Chief Commercial Officer at Global, told us “Millions of motorists travel this route every month so this is a […]

JCDecaux UK have launched an exclusive advertising opportunity within Heathrow VIP, which includes six iVisions. With a combination of 75’’ and 86’’ screens, this new addition to the Heathrow portfolio offers brands a fantastic opportunity to communicate with ultra-high-net worth individuals, positioned in prime locations throughout the private suite. With the return of international travel […]