In a spectacular fusion of creativity and technology, the LEGO Group this past weekend unveiled an awe-inspiring projection at Battersea Power Station as part of its ‘Play is Your Superpower’ campaign. The iconic London landmark has been transformed into a ‘Factory of Creativity’, with an animated artwork bringing the building’s facade to life. The display […]
Adrian J Cotterill, Editor-in-Chief
UK roadside advertising specialist, 75Media, has launched Park Royal Tower, the latest addition to its premium large format RISE+ portfolio and the company’s highest-impacting site in London to-date. Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted and ‘always on’ audience in one of […]
Adrian J Cotterill, Editor-in-Chief
Tomorrow in London Hivestack are holding a morning event where they invite you to join them in discussion with DOOH industry leaders as they look to the horizon of what is possible. Their finalised agenda features an impressive lineup of industry experts from leading companies such as GroupM Nexus, London Lites, DAX, iMedia, Hawk and […]
Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media has announced topics and speakers for its next Breakfast with Ad Leaders series event which takes place in London this Tuersday September 17, 8:30am to 10:30am. The session will take a look at the growing role of retail and in-store media […]
Adrian J Cotterill, Editor-in-Chief
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has been awarded the iconic London bus shelter advertising contract by Transport for London (TfL) for an eight year period, with the option of a two year extension. The contract will commence on April 1, 2025. This is the second-largest bus shelter advertising […]
Adrian J Cotterill, Editor-in-Chief
Global creative and media agency Trouble Maker has today launched an integrated campaign for mobile network operator iD Mobile, tapping into one of the most talked about days in the football calendar – Transfer Deadline Day. The campaign celebrates exciting star transfers including Kane, Grealish, Watkins and Kelly on giant digital OOH screens at London’s […]
Adrian J Cotterill, Editor-in-Chief
What do the bus shelters at Barking station, Seven Sisters Station, Wood Green, Ealing Town Hall and Bexleyheath Market Place in London all have in common? Well, it seems tha they are among the bus shelters that could deliver the most attention for brands in London. JCDecaux and Lumen Research have unveiled new ‘Attention! London […]
Adrian J Cotterill, Editor-in-Chief
Global Media and Entertainment have just introduced their latest premium outdoor offering, The Landmark @ London Bridge. Joining the iconic local landscape that includes the Shard, Borough Market, and Southwark Cathedral, the 100m2 digital screen is unmissable to the thousands of Londoners, commuters, and tourists who travel to or through the area every day on […]
The demand for expertise in content, production, streaming, and related broadcast tools is booming. It’s now an integral part of the AV professional skillset, and it’s all thanks to the almost universal adoption of online collaboration tools at the enterprise level. AVIXA and IABM are leading the way with a program that continues the conversation […]
Adrian J Cotterill, Editor-in-Chief
Dubai based Elevision has officially launched its operations in the United Kingdom. The company aims to introduce digital advertising screens in elevators of residential properties across the UK. With 63 buildings already equipped and operational, and an additional 30 buildings underway, we are told that Elevision is poised to make its mark in London before […]
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