JCDecaux UK Continues To Expand Digital in London

Thursday, May 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

JCDecaux UK has launched two additional market-leading screens to its impressive LDN Drive portfolio. With one new site in Croydon on Purley Way and one in Brentford on Great West Road, the locations of the screens are second to none and are in the heart of 29 London boroughs. These expansions reaffirm JCDecaux UK’s commitment […]

#AWEurope24 @DPAAglobal Europe Anniversary Events

Monday, May 13th, 2024

Adrian J Cotterill, Editor-in-Chief

This week, the DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media will be celebrating their one-year Anniversary of its dedicated UK/Europe based operations during #AWEurope24. DPAA will celebrate the occasion with two events as it continues to invest in growing DOOH by having a physical presence in the UK […]

Best Places to Work Spotlight Award for Women

Sunday, May 12th, 2024

Adrian J Cotterill, Editor-in-Chief

VIOOH, a leading premium global digital out of home supply-side platform, has announced it has been recognised by The Sunday Times as one of the best Best Places to Work in the UK, for the second year in a row. VIOOH has been awarded the Best Places to Work Spotlight Award for Women due to […]

#AWEurope24 Who Gives A S**t About Sustainability

Thursday, May 9th, 2024

Adrian J Cotterill, Editor-in-Chief

Someone mentions sustainability, and you switch off. It’s not YOUR problem; it’s overwhelming, and you don’t care about all that stuff — but to what end? Sustainability is SO MUCH BIGGER than carbon emissions and recycling. It’s people, it’s community and it’s the environment — and sustainable business growth is the future. Next week at […]

Last Week’s UK @DPAAGlobal Breakfast Event

Tuesday, April 2nd, 2024

Adrian J Cotterill, Editor-in-Chief

Barry Frey, President and CEO, DPAA talks about “radical connectivity” and asks folks at his in-person events to “talk to someone you don’t know” and so it was last week, Wednesday March 27, at the DPAA’s fourth event in London where it continued its incredibly successful ‘Breakfast with Ad Leaders’ series. After Barry’s usual monologue […]

Gymbox Crowdsources Copy For Its Latest #OOH Campaign

Monday, April 1st, 2024

Adrian J Cotterill, Editor-in-Chief

Fitness chain Gymbox is turning to the public to crowdsource the creative for its latest out-of-home advertising campaign celebrating London’s hedonistic lifestyle. The ‘Made for London Life’ campaign, which launched earlier this year, champions Londoners who live to burn the candle at both ends. It features a series of humorous lines poking fun at the […]

November 29 @DPAAglobal Member Event

Tuesday, November 28th, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix is holding a breakfast event this Wednesday morning 8.30 am on November 29 at the Sanderson Hotel. This is their third UK based Member event which includes… David Roth, who is CEO […]

The @PoppyLegion Across London w/ @TfL

Wednesday, November 1st, 2023

Andrew Neale

Transport for London has partnered with the Royal British Legion and celebrities including Jools Holland, Britain’s Got Talent winner Lance Corporal of Horse Richard Jones and Ross Kemp to pay tribute to servicemen and women ahead of the National Service of Remembrance on Sunday 12 November, and to raise donations for the annual Poppy Appeal. […]

TfL Starts Search For Commercial Media Partners

Monday, October 23rd, 2023

Andrew Neale

Transport for London (TfL) is launching one of the world’s most unique advertising opportunities to search for media partners to manage, and further develop, its extensive advertising space across London’s transport network. The move is part of TfL’s commercial approach to fully utilise its assets to generate non-fare revenue. The funds generated from these large-scale […]

Play Capital Says @Global

Tuesday, July 11th, 2023

Adrian J Cotterill, Editor-in-Chief

Global, the Media & Entertainment Group, has launched a star-studded ad campaign showcasing Capital as the No.1 destination for fans to connect with the world’s biggest artists and the hottest hit music. Created and produced in-house by Global, Capital’s new campaign, ‘Play Capital’, included a 30-second film during last Sunday’s episode of Love Island on […]