The WayBack #OOH Campaign

Wednesday, June 28th, 2023

Adrian J Cotterill, Editor-in-Chief

The WayBack, an initiative designed to help those living with dementia and Alzheimer’s and their carers through virtual reality film, has launched an award-winning outdoor campaign with Havas London. Spanning 13 London Underground and Elizabeth line stations, the campaign takes over fifteen ‘ribbons’, the digital displays that run the length of the escalators at London […]

Windrush Generation Portraits Brought To Life

Thursday, June 22nd, 2023

Adrian J Cotterill, Editor-in-Chief

Clear Channel UK this week announced a new collaboration to bring to life an Out of Home campaign featuring nine portraits of the Windrush Generation commissioned by His Majesty The King. 2023 sees the 75th anniversary of the HMT Empire Windrush arriving in Britain on 22 June 1948. The ship, which carried passengers from the […]

Luke Willbourn Promoted At @TalonOOH

Friday, June 16th, 2023

Adrian J Cotterill, Editor-in-Chief

Talon, the pioneering global independent Out of Home media agency, has announced the promotion of Luke Willbourn to the role of Managing Director-UK. In his new position, Luke will be responsible for the UK business, overseeing client and agency relationships, driving new business opportunities, and leading OOH growth initiatives. This promotion further strengthens Talon’s UK […]

Flow City And @Broadsign Partnership

Thursday, June 1st, 2023

Adrian J Cotterill, Editor-in-Chief

Flow City and Broadsign today announced an AdTECH integration that makes premium global digital-out-of-home screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform. The collaboration allows media buying agencies, small businesses, and startups using Flow City to plan, purchase, and execute global DOOH campaigns with optimal visibility and exposure across new inventory located in […]

Excite OOH Launches In The UK

Wednesday, May 31st, 2023

Adrian J Cotterill, Editor-in-Chief

Excite OOH is described as a new and independent outdoor advertising agency and has officially launched in the UK with a mission to transform the way brands buy outdoor media and connect with their target audiences. Excite OOH is being launched by Elliot Ward, the former Business Development & OOH lead at One Day Agency, […]

Advertising Week Europe, May 16-18, 2023

Monday, March 27th, 2023

Adrian J Cotterill, Editor-in-Chief

Advertising Week Europe takes place in London May 16-18, 2023. We know that the DPAA has at least one ‘session’ during the week and is likely looking at a drinks / cocktails or some form of networking event that week. We are looking at a couple of ideas for small events that week also.

Lydia Collins Joins @WorldcomOOH

Friday, March 24th, 2023

Adrian J Cotterill, Editor-in-Chief

Lydia Collins has joined Worldcom OOH as Head of International Business Development and will lead its UK operation based in London. For the last six years Lydia has been with Clear Channel UK as a national direct sales consultant and before that worked for Exterion Media (now Global) and CBS Outdoor.

Partnership Between @BlisGlobal & @VIOOH

Tuesday, October 25th, 2022

Adrian J Cotterill, Editor-in-Chief

Blis, described as the audience-first platform that doesn’t rely on personal data, today announced a new partnership with VIOOH which will bring JCDecaux’s premium digital out of home inventory to the Blis platform. Amy Fox, VP Product at Blis told us “We are excited to partner with VIOOH to bring premium DOOH inventory to the […]

Tommy Hilfiger In The Now Arcade

Thursday, October 20th, 2022

Adrian J Cotterill, Editor-in-Chief

The Now Arcade is an immersive LED tunnel within the Outernet, London’s new attraction that combines advertising, entertainment and cultural heritage into one single district. The tunnel itself consists of 21-metre corridor, with 8K digital screens spanning two-storeys as well as the ceiling. The effect means that the outdoor site fully surrounds pedestrians as they […]

The CAKE Pop Up Store London

Monday, September 12th, 2022

Andrew Neale

A new CAKE Pop Up Store London is now open and is located on 55 Curtain Road, London, EC2A 3PT. It is part of part of CAKE’s city-by-city global expansion plan and includes a showroom, event space,  full-service centre and demonstration vehicles, giving Londoners the opportunity to not only test ride these extraordinary electric vehicles, but […]