DailyDOOH

To kick off this year’s Global Summit, the DPAA is proudly presenting a captivating Fireside Chat featuring Tariq Hassan, Chief Marketing & Customer Experience Officer for McDonald’s, in conversation with DPAA CEO, Barry Frey. Together, they will delve deep into the four cultural drivers that underpin McDonald’s philosophy on connecting with their customers, also known […]

Coates Group has been named as McDonald’s single global Digital Menu Board Content Management System provider and one of two approved Digital Menu Board hardware providers alongside Acrelec Group. While Coates Group has been providing solutions to McDonald’s around the world for 50 years, this new appointment is the largest partnership engagement to date and […]

McDonald’s Qatar, owned and operated by Al Mana Restaurants & Food Co., ELAN Media, a leading company specialized in crafting innovative communication and advertising landscapes across a mix of media channels to engage consumers and energize brands, and Quividi joined forces to demonstrate the impact of a DOOH campaign leveraging the time of day contextualization […]