DailyDOOH

Fyllo|Semasio, a provider of contextual targeting solutions, has announced that the company has begun migrating its entire portfolio of audience taxonomy data into privacy-compliant contextual segments via its Semasio targeting platform (advertisers can use this to drive performance in a post-cookie environment). Ee are told that the transition is currently underway and should be fully […]

Hivestack has announced a partnership with Exterion Media France. Cyril Derache, Sales Manager DOOH / EVENT at Exterion Media said “2022 will be the year of programmatic DOOH. Launching this new partnership with Hivestack is key for ExterionMedia. This expansion of programmatic within the DOOH universe will provide advertisers with new, unique opportunities.” Through this […]

Hivestack and MediaMath have announced a partnership that will enable MediaMath advertisers to access programmatic DOOH inventory globally, through the Hivestack Supply Side Platform. Laurent Cordier, Chief Partnerships Officer at MediaMath said “DOOH is an exciting opportunity for clients looking to reach users through high-impact real-world placements. Hivestack brings global scale to MediaMath’s DOOH capabilities, […]

MediaMath this week announced a series of leadership transitions Neil Nguyen has been appointed Chief Executive Officer of MediaMath. We are told that Neil will drive a winning commercial and product/technology agenda. It seems that delivering an effective digital media buying proposition and driving return on digital ad spend for clients and ecosystem partners will […]