DailyDOOH

JCDecaux is launching a new and exclusive advertising opportunity on Melbourne’s E-class trams, offering brands the city’s largest moving Out-of-Home canvas and vehicle wrap in Australia. As part of its new operator contract for Yarra Trams, Yarra Journey Makers* is making advertising available on E-Class trams for the first time. Additionally, up to 30 percent […]

oOh!media has secured a long-term renewal with The GPT Group (GPT), one of Australia’s leading real estate investment managers, for the exclusive rights to internal large format digital displays across key retail centres in Melbourne and Sydney. As part of the agreement, oOh! and GPT will install Australia’s largest retail curved wall-mounted LED digital screen, […]

Garnier is making waves as the first brand to leverage oOh!media’s dual screens enabled with 3D full-motion for its latest campaign, transforming the Martin Place Retail precinct into the Great Barrier Reef. Conceptualised and created by oOh!’s in-house creative team, POLY, the #3DOOH campaign brings the beauty and fragility of the reef’s coral ecosystem to […]

Wildstone has announced its first sale and leaseback agreement in Australia, having entered into an agreement to fund two new digital spectacular sites in Melbourne’s outer suburbs for billboard media provider Alliance Outdoor Media Group. The agreement is the first signed by Wildstone since it entered Australia’s OOH market in May, appointing industry veteran Noel […]

oOh!media says that it will bring the excitement of next year’s Australian Open (Sunday January 12 2025 – Sunday January 26 2025) to more people than ever before and in innovative new ways, creating landmark moments for tennis fans and brands alike. oOh! is offering advertisers deeper brand integration opportunities by blending their creative with […]

Leading digital outdoor media company QMS this week announced the appointment of Michael Whiteside as National Sales Director – Advanced Trading, effective October 7, 2024. Based in Melbourne and reporting to QMS Chief Revenue Officer, Alex Kerley, Michael will be responsible for leading QMS’ programmatic offering across Australia, ensuring there is a seamless connection and […]

oOh!media, Australia’s #1 Out of Home company, has unveiled a major new innovation at Melbourne Airport, launching a first-of-its-kind full-motion immersive digital walkway. Measuring the same length as an Airbus A350, this state-of-the-art floor to ceiling installation stretches 66 metres in length and is 2.25 metres high. It will welcome and engage 100% of international […]

To mark its official entry into the Australian market, eco-laundry brand Earthwise has partnered with JCDecaux to leverage its sustainable Out-of-Home advertising solutions. The collaboration centred on using JCDecaux’s fleet of low-emission buses in Sydney and Melbourne, complemented by Digital Large Format and Rail. Gemma ap Geraint, Brand Manager, Earthwise, said “Earthwise laundry liquids have […]

oOh!media has won the highly prized long-term contract for Melbourne’s five new Metro Tunnel stations. The Metro Tunnel will create an end-to-end rail line from Sunbury in the west to Cranbourne/Pakenham in the southeast, featuring bigger and more modern trains and five new stations which will feature unique character to inspire both Melburnians and visitors. […]

In what is described as a ‘significant move’ to curb light pollution, Melbourne City Council is considering a proposal to turn off large digital billboards at night. The aim they say is to mitigate ‘adverse health and environmental impacts associated with light pollution’. No surprise perhaps then that the council is led by Greens Councillor […]