New Twin Cities @intersection_co Bus Shelters

Tuesday, September 17th, 2024

Adrian J Cotterill, Editor-in-Chief

Intersection, the experience-driven out-of-home media and technology company, and Metro Transit, the transportation resource for the Twin Cities, this week announced the deployment of 12 new, state-of-the-art digital bus shelters throughout the Minneapolis and St. Paul region. “Enhancing everyday experiences in cities is core to our mission,” said Scott Goldsmith, President and Chief Operating Officer […]

TfL Appoints @Global For Rail Ad Contract

Tuesday, September 10th, 2024

Adrian J Cotterill, Editor-in-Chief

Transport for London (TfL) has selected Global, the Media & Entertainment group, as its media partner for its rail advertising contract, one of the largest in the world, following a highly competitive tendering process that started back in October 2023. The eight-year contract will bring Global’s relationship with TfL to a remarkable 40-year tenure, one […]

oOh!media Wins Melbourne Metro Tunnel Contract

Tuesday, July 30th, 2024

Tristan Cotterill

oOh!media has won the highly prized long-term contract for Melbourne’s five new Metro Tunnel stations. The Metro Tunnel will create an end-to-end rail line from Sunbury in the west to Cranbourne/Pakenham in the southeast, featuring bigger and more modern trains and five new stations which will feature unique character to inspire both Melburnians and visitors. […]

#4G / #5G Mobile Coverage on The Elizabeth Line

Thursday, July 4th, 2024

Andrew Neale

High speed 4G and 5G mobile coverage is now available to customers using the Elizabeth line as they travel across central London. Following all Elizabeth line stations getting mobile coverage earlier this year, TfL and Boldyn Networks, TfL’s partner in delivering the connectivity, have now introduced coverage within the tunnels from the Royal Oak portal […]

Beijing Metro Now Available w/ @VIOOH

Tuesday, April 23rd, 2024

Tristan Cotterill

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has launched real-time trading across local programmatic DOOH (prDOOH) inventory in partnership with Beijing Top Result Metro Advertising Co., Ltd. With this launch, VIOOH now offers prDOOH across the metro audiences of […]

Ipsos Validation @JCDecauxGlobal Metro Metrix

Tuesday, April 23rd, 2024

Tristan Cotterill

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today that Ipsos has validated ‘Metro Audience Metrix‘, its international audience measurement for metro networks. Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, told us “I am delighted that JCDecaux has partnered with Ipsos to validate Metro Audience Metrix, setting global […]

Global Spain Wins Barcelona Metro

Thursday, November 30th, 2023

Adrian J Cotterill, Editor-in-Chief

Global, the Media & Entertainment Group, has this week announced that its Spanish division Global Spain, has been awarded the exclusive ad sales contract for Metro Barcelona. Global will take over the contract from JCDecaux from January 1, 2024 until 2032. Borja Balanzat, Managing Director of Global Spain told us “At Global we’re committed to […]

The WayBack #OOH Campaign

Wednesday, June 28th, 2023

Adrian J Cotterill, Editor-in-Chief

The WayBack, an initiative designed to help those living with dementia and Alzheimer’s and their carers through virtual reality film, has launched an award-winning outdoor campaign with Havas London. Spanning 13 London Underground and Elizabeth line stations, the campaign takes over fifteen ‘ribbons’, the digital displays that run the length of the escalators at London […]

RentHop Subway Ad Campaign

Wednesday, April 19th, 2023

Adrian J Cotterill, Editor-in-Chief

RentHop announces RentHop RentCompare, a new tool that allows renters in New York City to find out if they’re overpaying or underpaying for rent, with a corresponding Metropolitan Transportation Authority (MTA) subway ad campaign. While the average rent in NYC has been widely discussed over the last year, RentHop RentCompare offers additional context and a […]

Twin Cities, Metro Transit Signs Again w/ @Intersection_co

Thursday, September 22nd, 2022

Adrian J Cotterill, Editor-in-Chief

Intersection, this week announced it has been awarded a new five-year contract with Metro Transit to further expand both static and digital advertising across the Twin Cities’ bus and rail network. Intersection has been Metro Transit’s advertising partner since 2007, deploying and managing a wide variety of media formats across train cars, major transit hubs, […]