DailyDOOH

Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH) and it would appear that Loop Media, Inc. (NYSE American: LPTV) is one of the first, if not the first, to add its inventory (restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses) to the […]

At the DPAA Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) during New York Digital Signage Week (October 10-14, 2022) Adidas will be talking about their Success in the Metaverse and the Future of Consumer Engagement and Microsoft will be talking about Marketing Through Complexity. Adidas of course has been an iconic […]

Microsoft has pulled out of exhibiting at #CES2022. On Christmas Eve a company spokesperson said “After reviewing the latest data on the rapidly evolving COVID environment, Microsoft has decided not to participate in-person at CES 2022”.

The first-ever national digital billboard campaign to feature British Sign Language (BSL) has been launched across the UK by Microsoft to highlight the importance of accessibility in driving innovation. The campaign has been launched at major railway stations, including Reading, Brighton, Waterloo, Birmingham New Street, Manchester Piccadilly, Liverpool Lime Street, Leeds and Edinburgh Waverley.

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide has partnered with Microsoft Research’s Urban Innovation Group and the Array of Things team to launch an air quality sensor pilot on 100 bus shelters in Chicago, in order to monitor precisely air quality across the city and facilitate adapted environmental measures. Jean-François […]