#ISE2010 War Chalking

Wednesday, January 13th, 2010

Alex Hughes

One of our clients who shall remain nameless for the time being 😉 has asked us to include the appropriate War Chalking symbol for a closed node Wi-Fi network for their booth at #ISE2010. Our question is “does anyone actually understand these symbols these days or are they only for uber-geeks?” Wayfinding content can be […]

MicroTiles On TV – First Pics

Tuesday, January 5th, 2010

Andrew Neale

Further to Manolo’s scoop on thinking he had spotted Christie Digital’s MicroTiles on Monday evening’s US TV show ‘The Colbert Report’ here’s almost proof positive he is correct… In total there are 4 video columns as part of the set. You can see the inner 2 next to Stephen Colbert in the pictures above and […]

The Colbert Report MicroTiles Backdrop

Tuesday, January 5th, 2010

Manolo Almagro, Q Division Managing Partner

Last night the new set of The Colbert Report was unveiled to TV audiences and featured ‘digital columns’ that looked suspiciously like MicroTiles The Colbert Report airs nightly in the US at 11:30 p.m. and can best be described (for non American readers) as a satire program born out of reaction to the caustic cable […]

The DailyDOOH Best Of 2009

Tuesday, December 29th, 2009

Adrian J Cotterill, Editor-in-Chief

It’s tradition that we always post, in between Christmas and the New Year, our look back on some of the best, we think, that the year had to offer. This list, in no particular order, was compiled along with all of our contributors and like all ‘best of’ rankings it is in no way scientific. […]

MicroTiles In Europe (Yippee, ISE)

Sunday, December 20th, 2009

Andrew Neale

We have been asked a lot recently when and where folks will be able to see Christie Digital MicroTiles in Europe. We are pleased to say that the first opportunity is not far away – Feb 2nd to 4th in fact at ISE in Amsterdam – Christie of course are Platinum sponsors of ISE. Christie […]

Gary Kayye On MicroTiles

Tuesday, December 15th, 2009

Andrew Neale

Gary Kayye, one of the most respected, if not ‘the’ most respected AV analyst globally has given his verdict on Christie Digital’s MicroTiles. I am sure that Christie will be pleased with one of his opening lines where he says “to be perfectly honest, we don’t even think that Christie has a handle on how […]

Float4 Interactivity

Friday, December 11th, 2009

Andrew Neale

Interactivity has been one of the components that Christie Digital have been using to help demonstrate the power of their MicroTiles. This was first seen at one of the private “whisper suite” viewings at Infocomm09 in Orlando, and is provided by Montreal based Float4 who worked in close creative association with Arsenal Media on the […]

MicroTiles Launch Event, NYC

Friday, December 11th, 2009

Andrew Neale

This past Wednesday evening saw Christie Digital hold their official US / Canadian launch of MicroTiles in NYC (the European launch is slated to be at ISE 2010 in Amsterdam in February). A couple of folks have covered the event and there are some nice pictures doing the rounds and even some “shaky cam footage” […]

How Christie Branded MicroTiles

Thursday, December 10th, 2009

Gail Chiasson, North American Editor

It wasn’t really that difficult for Christie Digital to develop the name or its brand positioning for MicroTiles BUT it took almost two years for the company to decide it had the right name from the very beginning. “MicroTiles was actually the very first engineering code name given to the product by the co-inventors Bob […]

MicroTiles Can Give You A Big ‘O’

Wednesday, December 9th, 2009

Andrew Neale

All the folks working on the Christie Digital MicroTiles launch for this evening have dubbed this particular shape, ‘The Big O’ – the Issy-Neale Formula for it is _4X5_4T_THHT_THHT_THHT_4T_ that’s accurate but less catchy! It’s definitely one of our favourites. Note how easy it is to put retail merchandise in the middle of shape… It’s […]