I Want To Paint It Black

Monday, December 7th, 2009

Alex Hughes

Amigo Digital is currently in New York City for the launch of Christie Digital’s MicroTiles on Wednesday and working with Denys Lavigne’s team at Arsenal Media, we are just putting the finishing touches to the content to be played out on the launch night itself. We took a sneak peak this afternoon at the set […]

What Exactly Can You Tile?

Wednesday, December 2nd, 2009

Andrew Neale

Since the launch of Christie Digital’s MicroTiles a few weeks back a question we keep being asked is “What displays can you tile and why hasn’t the industry created shapes before?” So what sorts of screen technology can actually be made into shapes and indeed what can be ’tiled’? The concept of tiling is not […]

Building The Empire State In MicroTiles

Tuesday, December 1st, 2009

Alex Hughes

The Amigo Digital production studio is a hive of activity at the moment as we prepare the final pieces of content for the official launch of Christie Digital MicroTiles next Wednesday in New York City. One piece we are particularly proud of is this piece about the Empire State Building (ESB). The brief was to […]

What’s Driving MicroTiles?

Thursday, November 19th, 2009

Adrian J Cotterill, Editor-in-Chief

Jason Cremins has a (great) reputation for punching above his weight (PR and marketing-wise especially) and we don’t have any issues with him for shouting from the rooftops that signagelive was, we quote “selected to power the new Christie MicroTiles display at the recent launch event at Touch Nightclub in New York” (this was taken […]

Online / Offline Tools For MicroTiles

Tuesday, November 17th, 2009

Andrew Neale

After all the excitement last week surrounding Christie Digital’s announcement of the MicroTiles display system, you may be wondering how to understand the technology and use it for real. Even if you haven’t seen it up close, you can get a feel for how it all fits together by exploring a couple of tools available […]

MicroTiles – A Pop Up Life

Monday, November 16th, 2009

Alex Hughes

Developing content for Christie Digital’s MicroTiles is an interesting experience as you are dealing with very high resolutions which we of course wanted to take full advantage of. Even HD at 1920 x 1080 can sometimes not be big enough, though clever use of video footage integrated within more traditional animation can produce some stunning […]

MicroTiles SEGD Event

Friday, November 13th, 2009

Adrian J Cotterill, Editor-in-Chief

Unlike me, David Haynes can drink (and can he drink) and take respectable photos at the same time. The best of my attempts is as below… Dave has done a nice job here of documenting Thursday evening’s soft launch of the Christie Digital MicroTiles to the SEGD folks. It’s well worth clicking through the screens […]

The ‘Issy-Neale Formula’ Explained Part 3

Thursday, November 12th, 2009

Andrew Neale

Last time we looked at some good reasons why using the formula makes sense when trying to describe screen shapes, and co-ordinating content on to them. Now we’ll take a detailed look at an example applying the formula to Christie Digital’s innovative new modular screen display system, MicroTiles, which has just been announced. Shown below […]

Designing For MicroTiles

Wednesday, November 11th, 2009

Alex Hughes

Thanks to the team at DailyDOOH, we were privileged enough to get in early to work on what we think is now the most innovative screen platform out there – Christie Digital’s recently announced MicroTiles. Over the past year, Amigo Digital have had the opportunity to develop content for MicroTiles and explore the nature of […]

Shape Is The New King

Wednesday, November 11th, 2009

Andrew Neale

The introduction of MicroTiles from Christie Digital we believe will mark a major shift in the way brands, retailers and architects put together digital screen solutions. We will have a couple more stories up over the next 24 hours on this exciting new product introduction.