Monday, December 2nd, 2024
Adrian J Cotterill, Editor-in-Chief
StreetMetrics has announced a strategic partnership with Lumix Advertising to enhance data-driven transparency for scooter-based digital billboard campaigns. Through this partnership, Lumix will gain access to StreetMetrics’ powerful analytics platform, enabling its advertisers to make smarter, real-time advertising decisions based on reach, engagement, and impact metrics. “This partnership is a strong step forward for accountability […]
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Sunday, November 17th, 2024
Adrian J Cotterill, Editor-in-Chief
Kiwibot, a leader in autonomous robotic solutions, has announced the launch of its ‘rent-a-robot’ service to support companies with their cargo, advertising, and delivery needs today. Kiwibot Automation helps clients improve their operational costs by providing end-to-end automation solutions, particularly in industries with labor-intensive operations. This service is already available through the company’s webpage. Kiwibot […]
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Wednesday, October 30th, 2024
Adrian J Cotterill, Editor-in-Chief
StreetMetrics and Carvertise have announced an expanded global partnership, allowing Carvertise to leverage StreetMetric’s impression tracking technology and methodology to provide near real-time impression tracking on all wrapped rideshare vehicles, across all active advertising campaigns. “By embedding StreetMetrics’ technology into our entire fleet, we’re not just adding a new tool to our toolkit; we’re challenging […]
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Thursday, September 19th, 2024
Adrian J Cotterill, Editor-in-Chief
In what we are told is a bold move to redefine the future of robotics and advertising, Kiwibot, a leader in autonomous robotic solutions, and Nickelytics, a cutting-edge adtech firm specializing in mobile and outdoor advertising, have announced a strategic deal. This alliance aims to dominate the evolving landscape of mobile advertising, creating unprecedented value […]
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Monday, May 20th, 2024
Adrian J Cotterill, Editor-in-Chief
Cybersecurity company Surfshark recently ran a thought-provoking marketing stunt on the streets of London. The campaign featured a transparent truck with a toilet and a person inside, highlighting the importance of being cautious when sharing personal information online. The sides of the truck read ‘How much are you willing to share?’ and ‘Why are you […]
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Monday, April 29th, 2024
Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media (NYSE:OUT) and StreetMetrics, a leader in Moving OOH (MOOH) measurement, have come together to show that bus advertising can lead to positive outcomes for brands taking advantage of it and together they are taking a new step that aims to leverage dynamic data to plan, to uncover campaign insights, and provide attribution analysis […]
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Friday, May 20th, 2022
Adrian J Cotterill, Editor-in-Chief
StreetMetrics, who specialize in measuring Moving Out-of-Home (MOOH) media tells us that it has now measured over one-billion miles of ads on vehicles – a major milestone for the moving out-of-home (MOOH) industry. StreetMetrics currently measures moving media in 30 of the top 35 DMAs across the US, and internationally across Canada, Australia, Europe, and […]
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Thursday, July 22nd, 2021
Russ Curry, Ministry of New Media
StreetMetrics has announced a partnership with Sacramento-based AdLoad Technologies, a programmatic Digital Out-of-Home (DOOH) transit advertising platform. Drew Jackson, Founder of StreetMetrics told us “We’re thrilled to be working with the AdLoad team. Their smart digital display ads are the future of advertising on the roadways. AdLoad’s ability to serve tailored ads using geofence data […]
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