DailyDOOH

Australia’s Outdoor Industry measurement company MOVE (Measurement of Outdoor Visibility and Exposure) is calling for Expressions of Interest (EOI) from data research organisations and/or media data software vendors currently serving (or having an interest in serving) Out of Home advertisers, their agencies and/or OOH contractors, for the purpose of integrating MOVE data into their own […]

The Australian Outdoor Media Association this week launched the first Out of Home industry-wide automated insertion order tool, OASIS (Outdoor Advertising Standardised Integration System). OMA CEO Elizabeth McIntyre told us “The OMA commenced building the platform in 2022 after identifying a market need to simplify and standardise the communication between OOH media owners, agencies and […]

Leading digital outdoor media company QMS this week reported strong and growing demand for its innovative, market-leading consecutive bus shelters, introduced as part of the new City of Sydney network. QMS has installed more than 500 new digital panels across the 33 suburbs of the City of Sydney, including in six high-traffic precincts that now […]

The Australian Outdoor Media Association (OMA) has released its 2022 Annual Report, reflecting a continued commitment to sustainable communities and innovations for advertisers. OMA CEO Elizabeth McIntyre said “The Outdoor industry had a successful 2022, with revenue goals reached, a growing membership and positive market feedback across initiatives including the Creative Collection, Creative Guidelines, Industry […]

The Australian Outdoor Media Association this week announced its 50th member, Gawk Outdoor. Gawk was founded in 2018 and in December 2022 was named by the Financial Review as one of the 100 fastest-growing businesses in Australia . Gawk has over 90 billboard locations throughout regional Victoria, including 10 digital signs which account for more […]