LUMOS Launches in New Zealand

Thursday, October 31st, 2024

Tristan Cotterill

Audience Intelligence Platform LUMOS aims to revolutionise the way the New Zealand media industry does business. A long list of industry leaders and media vendors including LUMO, HYPER, Go Media, Shout Media, Vistar Media, Broadsign and Plug Media are partnering with LUMOS to unlock never-before-seen marketing insights in Aotearoa. The LUMOS Intelligence platform can help […]

Eden Park Partners w/ JCDecaux New Zealand

Tuesday, September 10th, 2024

Tristan Cotterill

JCDecaux is now the official Out-of-Home partner for Eden Park, New Zealand’s national stadium and home of the New Zealand Rugby team. This partnership is a first for Eden Park and is aimed at promoting its diverse range of events. Nick Sautner, Eden Park CEO said “We are delighted to be collaborating with JCDecaux to […]

Market Media Joins @SeedoohPlatform

Monday, July 29th, 2024

Tristan Cotterill

Market Media is the Retail Media Network of The Warehouse Group and have just announced that all campaign activity on Freestanding Instore DOOH panels and Instore TV Walls can now be Seedooh Verified. Alex Lawson, Head of Strategy & Media for Market Media said “Advertising and media is a game of trust. We want to […]

JCDecaux New Zealand #Paris2024 Partnership

Wednesday, February 21st, 2024

Adrian J Cotterill, Editor-in-Chief

JCDecaux New Zealand is now the exclusive Out-of-Home partner of the New Zealand Olympic Committee, supporting the nation’s talented athletes on the way to Paris 2024. Phil Eastwood, General Manager of JCDecaux New Zealand told us “The excitement and team spirit could best be captured by this line from the New Zealand Olympic Committee manifesto: […]

JCDecaux New Zealand Launches Nurture Program

Friday, November 24th, 2023

Tristan Cotterill

Leading Out-of-Home media company JCDecaux New Zealand has launched its Nurture program in the local market. The program provides start-ups and emerging businesses with visibility and awareness in cities across New Zealand through the impact of Out-of-Home media, backed by tailored campaign support and marketing services. JCDecaux Nurture kicks off with a collaboration with New […]

JCDecaux New Zealand To Prioritise Net-Zero By 2050

Monday, October 30th, 2023

Tristan Cotterill

Leading Out-of-Home media company JCDecaux New Zealand today announced that it is resetting its climate strategy to prioritise becoming net-zero by 2050. The new strategy means it will no longer aim for carbon neutrality as it pushes for more ambitious emissions reductions. The announcement comes as JCDecaux receives its Toitū “net carbonzero” carbon neutral certification […]

New Auckland Airport Digital Screens

Tuesday, October 24th, 2023

Tristan Cotterill

Leading Out-of-Home media company JCDecaux New Zealand has upgraded all screens in Auckland Airport’s high-dwell domestic terminal baggage area from static to digital. With over 55 per cent of domestic passengers checking-in luggage, these screens provide advertisers a significant opportunity to deliver campaigns that are memorable and influential. Phil Eastwood, General Manager of JCDecaux New […]

JCDecaux New Zealand Live Site Availability

Thursday, May 11th, 2023

Tristan Cotterill

JCDecaux New Zealand has taken the bold step of developing and integrating live Out-of-Home availability into Calibre, New Zealand’s industry wide measurement platform. This new functionality, built by REACH Media, allows media agencies and clients to plan JCDecaux campaigns with real-time site availability. It provides certainty to clients that all JCDecaux assets proposed, across its […]

‘The Continental’ Unveiled By @JCDecauxNZ

Wednesday, March 15th, 2023

Tristan Cotterill

JCDecaux New Zealand has unveiled its new world-class wrap-around Digital Large Format screen at Manukau Road, Auckland – The Continental. Mike Watkins, Country Head, JCDecaux New Zealand, told us “This iconic, architecturally designed digital build is one of the most distinctive assets in the country. It is a prime example of our business development strategy […]

New Zealand Airport Mindset Study

Wednesday, March 1st, 2023

Tristan Cotterill

A new study carried out by JCDecaux New Zealand and neuroscience research company Neuro-Insight reveals that travellers are more receptive to advertising in the airport due to the uniqueness of the experience, space and emotional intensity of air travel. The Airport Mindset Study conducted late last year aimed to understand the emotional mindset of passengers […]