DailyDOOH

Out of Home Media Association Aotearoa (OOHMAA) announced this week that its members’ 2022 revenue was up 10% year-on-year (YOY), with the total revenue rising to $131m.   Natasha O’Connor, OOHMAA General Manager, told us “COVID restrictions and closed boards in H1 proved challenging and resulted in slower-than-predicted growth of 3.2% in H1. However, with […]

In an Out-of-Home industry-first for New Zealand, JCDecaux has launched new sustainability footers, allowing advertisers the ability to let audiences know they have made a sustainable media choice by partnering with JCDecaux. Mike Watkins, Country Head of JCDecaux New Zealand, told us “Our sustainability credentials are extremely important to us and we continually look for […]

Programmatic digital Out of Home (pDOOH) is a hot topic across the advertising industry, and rightly so; there’s a lot to get excited about. pDOOH provides greater time efficiencies to agencies and suppliers, the ability to buy platform agnostically to reach an audience through one interface delivering greater campaign flexibility; being able to pause, start, […]

New Zealand based Out-of-home company Go Media has been certified to provide its customers with enhanced campaign delivery analytics via third-party verification technology provider OIS. Offering enhanced verification using its suite of technologies that enable buyers to track delivery of classic, digital, and programmatically traded campaigns, OIS centralises all formats into a single platform.

The Out of Home Media Association Aotearoa (OOHMAA) announced this week New Zealand’s fifth consecutive quarter of growth, with the second quarter of 2022 growing by 4% and contributing to H1 delivering an increase of 3% in revenue for the same period in 2021; $60.6 million, up from $58.7 million. Digital revenue also grew by […]

Following a number of new business wins this year and the continuation of partnerships with the likes of BNZ, Contact Energy and Icebreaker; Hearts & Science NZ has announced today a number of internal senior promotions. Rebekah Gierlinska is being promoted from Head of Strategy to Managing Director of Hearts & Science New Zealand. With […]

LUMO Digital Outdoor and Doohly have partnered in the development of a new, independent CMS solution that we are told will help streamline the entire direct and programmatic DOOH buying experience. Doohly is an Australian DOOH #AdTECH startup that launched in 2020, has paired with New Zealand’s LUMO to deploy a purpose-built content management system […]

PHD New Zealand this week announced that it has appointed four senior team members into new agency roles. Longstanding employee Amanda Palenski has stepped up into the position of Creative Integration Lead. This new role dovetails into the agency’s planning team and focuses on the application of creative media thinking across channels and creative collaboration […]

New Zealand’s state-owned commercially funded broadcaster TVNZ, is the first brand to run a roadside programmatic campaign across JCDecaux New Zealand’s roadside Digital Large format network. Kurt Malcolm, Trading and Innovations Director at JCDecaux, told us “Since announcing the availability of programmatic trading across our entire Digital Large Format portfolio in February, we’ve received significant […]

Emily Douglas has joined Hearts & Science NZ as Group Business Director following significant growth since Hearts & Science launched at the end of 2019. Coming from Hearts & Science in the UK, Emily has over 10 years’ experience working in developing strategic communications on both sides of the globe, across a full range of […]