DailyDOOH

Talon, the leading independent global Out of Home (OOH) agency has acquired Out of Home Masters, the largest independent OOH specialist in the Netherlands. This strategic acquisition strengthens Talon’s leadership position in Europe and establishes a platform for further growth. Founded in 2015 by Frank Hardenberg, former Managing Director of Wall Netherlands, CBS Outdoor, and […]

Veridooh has announced a partnership with the Zuiver Group, marking its full expansion into the sophisticated Dutch OOH market. In a market first, Zuiver Group’s clients will gain access to Veridooh’s 100% independent verification platform, offering unprecedented levels of transparency and accuracy in OOH campaign delivery. Zuiver Group founder Edwin Werkman said “Veridooh is leading […]

This week, at Amsterdam Central Station (Metro network North/South Line), a unique campaign from soft drink brand Fanta is on display. The campaign promotes the release of Warner Bros. Discovery’s new comedic film Beetlejuice Beetlejuice, where the ads are created on-site with the help of artificial intelligence. Mark Veenman COO, CS Digital Media told us […]

Broadsign has acquired Netherlands-based digital OOH adtech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove to focus on scaling its unique OOH specialist agency workflows and support globally, while giving Broadsign access to OutMoove’s expertise and specialist OOH clients. “Our partnership spans years of deep customer […]

Hillenaar Outdoor continues its impressive growth strategy in 2024. As of March 1, the operator is once again adding a new digital advertising location to its portfolio. The location is along the A17 near Roosendaal. This addition marks an expansion of the portfolio to 36 A-locations and signifies the introduction to a new highway for […]

Over on LinkedIn Dennis Kuperus wrote “After an incredible 14-year journey at Kinetic, which felt more than just a job and enabled me to act like a corporate entrepreneur – spearheading innovation both regionally and globally – the time has come for me to bid farewell and turn a new chapter. My path with Kinetic […]

In addition to Hillenaar Outdoor’s expanding network of digital billboards across the Netherlands, they are now offering advertisers the unprecedented opportunity to track their out of home campaigns in real time through webcams. This service, the first of its kind in the Netherlands, is already active and has received positive feedback from advertisers. “We are […]