Branded Cities Relaunches Bryant Park Digital Spectacular

Tuesday, August 20th, 2024

Adrian J Cotterill, Editor-in-Chief

Branded Cities, North America’s premier Out-of-Home and iconic media company this week announced that the upgrade of its iconic Bryant Park Digital spectacular is now complete and running brand copy on Manhattan’s highly trafficked 42nd Street corridor. Only steps from Manhattan’s popular destination, Bryant Park, Branded Cities’ updated sign remains Manhattan’s only large-format digital spectacular […]

Lyft Partners With @Intersection_co in NYC

Wednesday, May 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Intersection has announced a partnership with Lyft, to manage advertising sales for their fleet of digital taxi tops on Yellow Cabs in New York City. “The yellow cab is an iconic, unmissable beacon in New York City,” said Chris Grosso, Intersection’s CEO. “The opportunity to sell taxi top advertising strengthens our media offering citywide, and […]

2024 @IAB NewFronts

Thursday, April 25th, 2024

Adrian J Cotterill, Editor-in-Chief

IAB NewFronts is billed as the ultimate one-stop-shop for brand marketers and media buyers to get a first look at the latest cutting-edge digital video content and marketplace innovation spanning four days in New York City. The event connects brands with the latest digital video content and innovations that facilitate valuable partnerships and attending the […]

Play Coca-Cola Pong in @TimesSquareNYC Today

Tuesday, April 9th, 2024

Adrian J Cotterill, Editor-in-Chief

Today, Tuesday, April 9, 2024 in Times Square the public are invited to play ‘Pong’ on the largest screem it has ever been played on. From 16:00 – 22:00 members of the public are invited to scan a QR code on a digital billboard to play Pong with another passerby. Whoever wins the game will […]

Huge @LinkNYC USD 20 Million Upgrade

Tuesday, April 2nd, 2024

Adrian J Cotterill, Editor-in-Chief

LinkNYC has announced a USD 20 million state-of-the-art upgrade program for its (once) groundbreaking digital OOH advertising network. The effort enhances LinkNYC’s ability to serve millions of New Yorkers with free Wi-Fi, content, and advertising as the program enters its ninth year. The initiative will introduce striking upgrades to enhance both the style and functionality […]

NYC Programmatic Transit Advertising Expansion

Wednesday, March 20th, 2024

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City’s MTA system, which will […]

Amtrak Penn Station Entrance Renovations

Sunday, March 3rd, 2024

Andrew Neale

As part of an extensive revitalization project at New York Penn Station, Amtrak and Vornado Realty Trust have transformed the rail station’s entrance at 32nd Street and 7th Avenue. It’s the busiest entrance to the busiest transit hub in the Western Hemisphere, which serves more than 600,000 passengers a day. The entrance enhancements include a […]

E-Bike @goswiftmile @NYC_DOT Charging Pilot

Thursday, February 29th, 2024

Adrian J Cotterill, Editor-in-Chief

Swiftmile is set to debut e-bike charging stations throughout New York this week as part of the DOT Studio, a collaboration between the New York City Department of Transportation (NYC DOT) and Newlab. The effort is paramount to NYC DOT’s e-bike charging pilot program, an initiative that will explore implementation strategies to guide New York’s […]

#DigitalNYSummit March 14, 2024

Thursday, February 15th, 2024

Andrew Neale

City & State’s 2024 Digital New York will convene New York’s technology and information leaders from government and industry for a day-long, dynamic program of candid discussion and thought-provoking presentations on the innovative ideas being used to make the everyday life of all New Yorker’s more livable, safer and convenient. It takes place on Thursday, […]

#GiveAShit For Science

Tuesday, January 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

Seed Health, a leader in microbiome science and creator of the acclaimed DS-01® Daily Synbiotic, has just unveiled its first-ever billboard in Times Square. The company that is also behind the viral Gwyneth Paltrow ‘anti-ad’ – won’t use the spot to promote its products. In a bold continuation of its anti-marketing legacy, Seed has reimagined […]