Audience Intelligence Platform LUMOS aims to revolutionise the way the New Zealand media industry does business. A long list of industry leaders and media vendors including HYPER, Shout Media, Vistar Media, Broadsign and Plug Media are partnering with LUMOS to unlock never-before-seen marketing insights in Aotearoa. LUMOS Chief Executive Officer, Eric Fan told us “Agencies […]
VMO has announced the launch of its retail media network, VMO Shop, with plans to deliver more than 50 shopping centres across New Zealand. VMO has secured the rights to 20 prominent centres across Auckland, Christchurch, Wellington and regional locations including Invercargill, Queenstown, Hawkes Bay, and Taupō. Paul Butler, Managing Director of VMO told us […]
JCDecaux is now the official Out-of-Home partner for Eden Park, New Zealand’s national stadium and home of the New Zealand Rugby team. This partnership is a first for Eden Park and is aimed at promoting its diverse range of events. Nick Sautner, Eden Park CEO said “We are delighted to be collaborating with JCDecaux to […]
oOh!media New Zealand has announced a new partnership with TVNZ aimed at enhancing public spaces with real-time 1News updates. The collaboration integrates TVNZ’s trusted 1News content into oOh!media NZ’s digital screens across street and retail locations nationwide, using dentsu’s dynamic platform D4 to deliver the content. Mark Banbrook, National Sales Director at oOh!media NZ told […]
JCDecaux New Zealand’s latest addition to the high-impact SMARTFRAME network has arrived on Auckland’s Dominion Road. This new installation means the SMARTFRAME network now spans 27 screens across Auckland, Wellington, and Christchurch. Dominion Road is the 18th frame in Auckland. It strengthens SMARTFRAME reach into city fringe suburbs, as part of the network in locations […]
JCDecaux is celebrating the culmination of its successful two-year partnership with concept and creative studio Haumi to showcase Māori art and cultural connection through the Pae Ātea kaupapa. The latest campaign, Tuku Taniwha, will be displayed across JCDecaux’s digital network during April. The tuku (campaign) is inspired by the different traditions that remember and record […]
The Out of Home Media Association Aotearoa has announced the launch of ‘The Speccies’ Awards which aims to celebrate bold creative, and savvy media thinking. OOHMAA CEO Natasha O’Connor told us “There is something really magical when a great creative idea and smartly executed media plan come together, especially when they play out on the […]
Adrian J Cotterill, Editor-in-Chief
JCDecaux New Zealand is now the exclusive Out-of-Home partner of the New Zealand Olympic Committee, supporting the nation’s talented athletes on the way to Paris 2024. Phil Eastwood, General Manager of JCDecaux New Zealand told us “The excitement and team spirit could best be captured by this line from the New Zealand Olympic Committee manifesto: […]
Leading Out-of-Home media company JCDecaux New Zealand has launched its Nurture program in the local market. The program provides start-ups and emerging businesses with visibility and awareness in cities across New Zealand through the impact of Out-of-Home media, backed by tailored campaign support and marketing services. JCDecaux Nurture kicks off with a collaboration with New […]
Leading Out-of-Home media company JCDecaux New Zealand today announced that it is resetting its climate strategy to prioritise becoming net-zero by 2050. The new strategy means it will no longer aim for carbon neutrality as it pushes for more ambitious emissions reductions. The announcement comes as JCDecaux receives its Toitū “net carbonzero” carbon neutral certification […]
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