DailyDOOH

Leading Out-of-Home media company JCDecaux New Zealand has switched on its 26th SMARTFRAME in its national network, the first and only digital Out-of-Home site to reach audiences heading to western suburbs such as New Lynn, Blockhouse Bay, Titirangi, Huia, and Laingholm, as well as the western beaches. With no other billboards along the route from […]

JCDecaux New Zealand has taken the bold step of developing and integrating live Out-of-Home availability into Calibre, New Zealand’s industry wide measurement platform. This new functionality, built by REACH Media, allows media agencies and clients to plan JCDecaux campaigns with real-time site availability. It provides certainty to clients that all JCDecaux assets proposed, across its […]

JCDecaux New Zealand has unveiled its new world-class wrap-around Digital Large Format screen at Manukau Road, Auckland – The Continental. Mike Watkins, Country Head, JCDecaux New Zealand, told us “This iconic, architecturally designed digital build is one of the most distinctive assets in the country. It is a prime example of our business development strategy […]

A new study carried out by JCDecaux New Zealand and neuroscience research company Neuro-Insight reveals that travellers are more receptive to advertising in the airport due to the uniqueness of the experience, space and emotional intensity of air travel. The Airport Mindset Study conducted late last year aimed to understand the emotional mindset of passengers […]

JCDecaux New Zealand is continuing to expand its footprint with the growth of its high-impact, digital portrait SMARTFRAME network across Auckland, Wellington and Christchurch. Mike Watkins, Country Head, JCDecaux New Zealand, told us “Our SMARTFRAME network is growing due to industry demand, with the significant expansion providing advertisers the ability to reach volumes of valuable […]

Out of Home Media Association Aotearoa (OOHMAA) announced this week that its members’ 2022 revenue was up 10% year-on-year (YOY), with the total revenue rising to $131m.   Natasha O’Connor, OOHMAA General Manager, told us “COVID restrictions and closed boards in H1 proved challenging and resulted in slower-than-predicted growth of 3.2% in H1. However, with […]

In an Out-of-Home industry-first for New Zealand, JCDecaux has launched new sustainability footers, allowing advertisers the ability to let audiences know they have made a sustainable media choice by partnering with JCDecaux. Mike Watkins, Country Head of JCDecaux New Zealand, told us “Our sustainability credentials are extremely important to us and we continually look for […]

LUMO Digital Outdoor has announced an integration with Hivestack’s first-to-market DOOH yield management solution that will offer the New Zealand market a glimpse of the next era of growth for Digital OOH. Hivestack, the world’s leading independent programmatic DOOH ad tech company, launched its Yield Manager for DOOH back in October 2021. Jack Plowright, GM […]

New Zealand based Out-of-home company Go Media has been certified to provide its customers with enhanced campaign delivery analytics via third-party verification technology provider OIS. Offering enhanced verification using its suite of technologies that enable buyers to track delivery of classic, digital, and programmatically traded campaigns, OIS centralises all formats into a single platform.

New Zealand based LUMO Digital Outdoor has continued its investment in OOH audience measurement with the announcement of its latest partnership with global outdoor analytics platform Quividi, which we are told will take reporting accountability to new levels for New Zealand’s Digital Out-of-Home sector. In a regional first, this partnership will use roadside-based cameras to […]