DailyDOOH

Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). “This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase.”Out of home’s record […]

Seen Media Group, one of NYC’s fastest-growing private media companies, has announced the addition of Quinn Gibbons to its National Sales team. With an impressive track record in sales and strategic client partnerships, Quinn is set to play a pivotal role in driving Seen Media Group’s continued success as it scales its high-impact, large-format billboards […]

Vector Media, a leader in the out-of-home media space, has announced a strategic shift in leadership. After nearly eight years as CEO and two decades of dedicated service to the company Marc Borzykowski will now step into the role of Executive Chairman. He will continue to serve as CEO of Tranzito-Vector, focusing on expanding Vector’s […]

Next year’s OAAA OOH Media Conference will take place May 5-7, 2025 in Boston. That means it will take place immediately the week after the POSSIBLE EVENT, April 28 – 30, 2025 (which will be in its third year by then). The POSSIBLE EVENT takes place as always at the Fontainebleau Miami Beach Hotel. The […]

Nominations are now open for the 2025 OAAA Industry Awards which take place in Boston alongside the OOH Media Conference, May 5-7, 2025. More information can be found here.

Clear Channel Outdoor Americas and the United Service Organizations (USO) are working together again this November on a nationwide digital out-of-home media campaign that encourages public support for U.S. military service members and their families during the holidays. Digital billboards running throughout the month, including Veterans Day, in major markets and airports across the country […]

The Out of Home Advertising Association of America (OAAA) is holding its 2024 Legal Seminar on Tuesday, November 12 and Wednesday, November 13, 2024. This premier event will be held at the InterContinental Washington DC – The Wharf. The OAAA Legal Seminar is the foremost gathering for legal professionals within the out of home (OOH) […]

Join OAAA and MAGNA’s Vincent Letang – EVP & Managing Partner Global Market Intelligence, and Michael Leszega, VP – Global Market Intelligence as they present their latest US advertising forecast. The MAGNA analysis will offer OAAA members valuable insights on the current economy, ad market trends, key product industry verticals, and examine performance of OOH […]

A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics. “These findings reveal the powerful role OOH plays in the current media […]

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has announced the appointment of Tim Jones to its Board of Directors effective immediately. Tim will serve as an independent director and will be a member of the Audit Committee and the Compensation Committee of the Board. With this appointment, the Board expands to eleven members, ten of […]