November 12-13 @YourOAAA Legal Seminar Webinar

Monday, October 28th, 2024

Andrew Neale

The Out of Home Advertising Association of America (OAAA) is holding its 2024 Legal Seminar on Tuesday, November 12 and Wednesday, November 13, 2024. This premier event will be held at the InterContinental Washington DC – The Wharf. The OAAA Legal Seminar is the foremost gathering for legal professionals within the out of home (OOH) […]

Ad Market Outlook: Year End 2024 + 2025 Forecast

Monday, October 28th, 2024

Adrian J Cotterill, Editor-in-Chief

Join OAAA and MAGNA’s Vincent Letang – EVP & Managing Partner Global Market Intelligence, and Michael Leszega, VP – Global Market Intelligence as they present their latest US advertising forecast. The MAGNA analysis will offer OAAA members valuable insights on the current economy, ad market trends, key product industry verticals, and examine performance of OOH […]

#OOH Advertising Drives Significant ROI Gains

Friday, October 4th, 2024

Adrian J Cotterill, Editor-in-Chief

A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics. “These findings reveal the powerful role OOH plays in the current media […]

Tim Jones Joins Clear Channel Outdoor Holdings Board

Friday, October 4th, 2024

Adrian J Cotterill, Editor-in-Chief

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has announced the appointment of Tim Jones to its Board of Directors effective immediately. Tim will serve as an independent director and will be a member of the Audit Committee and the Compensation Committee of the Board. With this appointment, the Board expands to eleven members, ten of […]

Scott Felenstein Joins @OUTFRONTMediaUS

Friday, October 4th, 2024

Adrian J Cotterill, Editor-in-Chief

Scott Felenstein has joined OUTFRONT Media (NYSE:OUT) as the Senior Vice President of Brand Partnerships, bringing over 30 years of extensive experience in advertising, digital media, and sales management. He joins OUTFRONT Media from National CineMedia (NCM), where he most recently held the role of President – Sales, Marketing & Partnerships. We are told that […]

Medium of the Moment @4As @YourOAAA #OOHNYC Event

Thursday, October 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

Another event that is the epitome of what Out of Home New York is all about takes place on the afternoon of Thursday, October 17, 2024. The 4A’s and OAAA are teaming up for a groundbreaking event uniting agencies, advertisers, and media owners to explore the transformative power of OOH advertising and are asking atteneded […]

Updated OpenDirect 2.1 @IABtechLab Standards

Sunday, September 29th, 2024

Adrian J Cotterill, Editor-in-Chief

The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct […]

#FlexYourOOH #pDOOH @YourOAAA Awareness Campaign

Wednesday, September 25th, 2024

Adrian J Cotterill, Editor-in-Chief

The Out of Home Advertising Association of America (OAAA) has announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home advertising. The campaign, centered around AdExchanger’s Programmatic I/O event at the Marriott Marquis Times Square from September 22-25, seeks to showcase the unmatched flexibility, scalability, and targeting capabilities […]

2024 #OOH Media Plan Awards Jury Announced

Monday, September 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

Since 2000, The Out of Home Advertising Association of America (OAAA) has celebrated innovative out of home campaigns through the annual OOH Media Plan Awards, highlighting the critical importance of media planning in creating impactful and successful OOH strategies. The 2024 jury features eight distinguished leaders from advertising, media, marketing, and branding, all of whom […]

Hispanic Heritage Month @CCOutdoorNA Celebrations

Sunday, September 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

September is Hispanic Heritage Month, and to celebrate, Clear Channel Outdoor is turning the spotlight on the cultural, economic and socio-political contributions Hispanic Americans have made to advance their nation and the world. The National Archives selected ‘Pioneers of Change: Shaping the Future Together’ as the 2024 theme for Hispanic Heritage Month. As Clear Channel […]