DailyDOOH

The Out of Home Advertising Association of America (OAAA) last week announced the 81st Annual OBIE Award winners. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry. During a live ceremony held at […]

Last week the Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of their 8th Annual Local Case Study Awards. Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses. The Local Case Study Awards are proof that OOH is consistently […]

Out of home advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for USD 8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA) this week. This marks a critical milestone for OOH, with 2022 outpacing the previous record set in 2019. The news aligns […]

Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home advertising industry.  Scott succeeds Sean Reilly, CEO of Lamar Advertising Company, […]

Beyond Ordinary Events, Inc. has much of the agenda for POSSIBLE up online now. The event has been billed as a new, must-attend dynamic conference and expo experience, focused on the collision of people, culture, business and ideas which takes place April 17-19, 2023 at the Fontainebleau Miami, which also happens to be during #MiamiTech […]

OUTFRONT Media (NYSE:OUT) is showing its love for its home city with support and partnership for New York City’s ‘We <3 NYC’ citywide civic action campaign. The campaign is geared to inspire New York City’s post-pandemic resurgence, to showcase the city’s strengths and aiming to mobilisde New Yorkers in all communities to help ensure that […]

Clear Channel Outdoor Americas, (NYSE: CCO), the sole media provider for business and community partner messaging via the 500 W. Madison atrium and portal access to Metra’s Ogilvie Transportation Center, announced this week that it has neared completion on a digital media makeover of the city’s iconic commuter hub. Set for actual completion in April, […]

This year’s OAAA/GEOPATH OOH Media Conference takes place in Nashville, TN. from Monday, March 27 to Wednesday, March 29, 2023 and more speakers have been announced. Celebrated country music artist Tyler Hubbard, brand marketing industry veteran Kevin McLaughlin, and renowned humanitarian and leader in international development Hugh Evans will help exemplify how the out of […]

This year’s OAAA/GEOPATH OOH Media Conference takes place in Nashville, TN. from Monday, March 27 to Wednesday, March 29, 2023 and it has just been announced that Mitch Landrieu, the White House Senior Advisor responsible for coordinating implementation of the historic Bipartisan Infrastructure Law, will be taking the stage. In his role, Mitch oversees the […]

We all know that in the marketing world, social media, podcasts, search engine ads, and #AI created ad copy generate a good deal of buzz, yet, when it comes to courting consumers, a more traditional medium reigns supreme, out of home advertising. According to new survey results from the Out of Home Advertising Association of […]