DailyDOOH

In celebration of Black History Month, Lamar Advertising and Lamar’s Colossal Media division have teamed up with Black Artists + Designers Guild to create a hand-painted mural on a wallscape in Brooklyn that will celebrate the power of Black Imagination and Collective Action. Founded in 2018, Black Artists + Designers Guild is a mission-driven non-profit […]

OUTFRONT Media (NYSE:OUT) has launched several OOH campaigns to celebrate and honor the lives, legacies, and artistry of Black Americans throughout Black History Month this February. The campaigns include a partnership with Ad Age spotlighting Black creators on billboards throughout the United States and two series celebrating African American artists and artists of color via […]

The OAAA and the Foundation for Out of Home Advertising Research and Education (FOARE) are pleased to announce applications for the annual FOARE Scholarships for the 2023-2024 academic year are now being accepted. Since the scholarship program’s inception in 2001, 205 students have received scholarships to pursue a degree in a wide range of fields […]

The Out of Home Advertising Association of America (OAAA) has partnered with leading financial advisory firm Solomon Partners to release findings from the Solomon Partners’ 2023 U.S. Major Media Advertising Effectiveness Analysis. “This research affirms out of home’s critical role in the media mix,” said Anna Bager, President and CEO, OAAA. “As the fastest growing […]

From traditional to spectacular to the never-thought-we-could-pull-this-off, the OAAA are looking for your best out of home for the 2023 OBIE Awards. They are honoring more than eighty years of award-winning creative, captivating campaigns, innovative technology and the future of the out of home industry through the world’s oldest and most prestigious OOH award. You […]

Solomon’s leading Media & Tech Services Investment Banking group and the OAAA are holding a cocktail reception during #CES2023. It’s being held Thursday, January 5 between 5:30 PM – 7:00 PM at CHICA, The Venetian, 3355 S Las Vegas Blvd., Las Vegas, NV 89109. More information can be found here. Note that the Adomni, DPAA […]

Mexico Tourism has initiated an out-of-home campaign that is 100-percent transit-focused to encourage Los Angeles – area residents and commuters to vacation in beautiful Baja California. Partnering with OUTFRONT Media the campaign uses eight fully-wrapped large format buses featuring eye-catching signage with bold colors and large lettering, inviting folks to come spend some time relaxing […]

The Out of Home Advertising Association of America (OAAA) has announced the winners of its annual OOH Media Plan of the Year Awards at the 15th annual Ad Club Out-of-Home: Now event in New York. This year’s OOH Media Plan of the Year went to Rapport for its work with the NBA for the 2022 […]

The OAAA (Out of Home Advertising Association of America) and Outsmart (Out of Home Advertising Association of United Kingdom) have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Real Time Bidding in DOOH. The two OOH trade organizations brought together […]

Out of home advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall OOH growth as the segment jumped 14 percent compared to Q3 2021. […]