DailyDOOH

Solomon’s leading Media & Tech Services Investment Banking group and the OAAA are holding a cocktail reception during #CES2023. It’s being held Thursday, January 5 between 5:30 PM – 7:00 PM at CHICA, The Venetian, 3355 S Las Vegas Blvd., Las Vegas, NV 89109. More information can be found here. Note that the Adomni, DPAA […]

Mexico Tourism has initiated an out-of-home campaign that is 100-percent transit-focused to encourage Los Angeles – area residents and commuters to vacation in beautiful Baja California. Partnering with OUTFRONT Media the campaign uses eight fully-wrapped large format buses featuring eye-catching signage with bold colors and large lettering, inviting folks to come spend some time relaxing […]

The Out of Home Advertising Association of America (OAAA) has announced the winners of its annual OOH Media Plan of the Year Awards at the 15th annual Ad Club Out-of-Home: Now event in New York. This year’s OOH Media Plan of the Year went to Rapport for its work with the NBA for the 2022 […]

The OAAA (Out of Home Advertising Association of America) and Outsmart (Out of Home Advertising Association of United Kingdom) have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Real Time Bidding in DOOH. The two OOH trade organizations brought together […]

Out of home advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall OOH growth as the segment jumped 14 percent compared to Q3 2021. […]

We are told that social media users are regularly seeing out of home advertising creative in photos across their feeds, confirming that ‘social’ provides significant organic amplification opportunities for OOH campaigns. TikTok users lead in reporting that they frequently notice OOH ads while on the platform (82%). Users of Instagram and Facebook are close behind […]

Kate Scanlan has joined the OAAA as their new Director of Communications and Content.

The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, has announced the hiring of Jeff Jan as the organization’s first Head of Industry Initiatives. The 22-year industry veteran will be based in Los Angeles.

On Tuesday October 11, 2022 the OAAA and Geopath are holding Cocktail & Conversations to help kick off New York Digital Signage Week. As usual the event is being held at the fabulous R Lounge in the Renaissance New York Times Square Hotel. The event is being held 18:00 – 20:00 and is by invitation […]

US Out of home advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). These Q2 revenues are roughly equivalent to pre-pandemic highs, when Q2 2019 OOH revenues totaled a record-breaking […]