Adrian J Cotterill, Editor-in-Chief
We are told that social media users are regularly seeing out of home advertising creative in photos across their feeds, confirming that ‘social’ provides significant organic amplification opportunities for OOH campaigns. TikTok users lead in reporting that they frequently notice OOH ads while on the platform (82%). Users of Instagram and Facebook are close behind […]
Adrian J Cotterill, Editor-in-Chief
Kate Scanlan has joined the OAAA as their new Director of Communications and Content.
Adrian J Cotterill, Editor-in-Chief
The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, has announced the hiring of Jeff Jan as the organization’s first Head of Industry Initiatives. The 22-year industry veteran will be based in Los Angeles.
Russ Curry, Ministry of New Media
On Tuesday October 11, 2022 the OAAA and Geopath are holding Cocktail & Conversations to help kick off New York Digital Signage Week. As usual the event is being held at the fabulous R Lounge in the Renaissance New York Times Square Hotel. The event is being held 18:00 – 20:00 and is by invitation […]
Adrian J Cotterill, Editor-in-Chief
US Out of home advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). These Q2 revenues are roughly equivalent to pre-pandemic highs, when Q2 2019 OOH revenues totaled a record-breaking […]
Adrian J Cotterill, Editor-in-Chief
New research shows that Americans, mainly urbanites, are engaging with recently legalized sports betting through out of home advertising. This is one of the key findings from ‘OOH Consumer Insights & Intent Q2 2022, Opportunities: Sports Betting Ad Engagement’‘ the latest research report from the Out of Home Advertising Association of America conducted by The […]
Adrian J Cotterill, Editor-in-Chief
The OAAA is helping put OOH on the map at creativity’s biggest event, namely #CannesLion. Here’s how you can connect with them June 20-24, 2022. TUESDAY, JUNE 21. Panel & Breakfast at MediaLink Beach OOH is more dynamic, the creative is more culturally resonant, and the results more tangible than ever before. The medium is […]
Outfront Media has announced the launch of Outfront Studio, an in-house boutique agency offering advertisers customised design services for out-of-home displays. It will be led by long term employee, national creative director Eddy Herty, Outfront Studio. Outfront hopes that this new in-house creative shop will help lower the barrier to entry for new advertising clients […]
Adrian J Cotterill, Editor-in-Chief
Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and the nation’s leading airport media provider, announced this week a new state of the art digital out of home advertising program is available across the top tier private aviation terminals via Signature Flight Support: the world’s largest network of […]
Adrian J Cotterill, Editor-in-Chief
US Out of home advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for USD 1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). No surprises that once again that the digital OOH format led total OOH growth with a […]
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