DailyDOOH

US Out of home advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for USD 1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). No surprises that once again that the digital OOH format led total OOH growth with a […]

The Out of Home Advertising Association of America (OAAA) has released a comprehensive methodology for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate data for a special class of Digital Out of Home (DOOH) in […]

The Out of Home Advertising Association of America (OAAA) this week announced the 80th Annual OBIE Award Winners. The OBIE Awards are the out of home (OOH) advertising industry’s oldest and most prestigious honors for creative excellence in out of home advertising design.  OAAA presented 49 awards during a live ceremony held at the Geopath/OAAA […]

The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out of Home (OOH) advertising industry, this week released a survey in partnership with Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, examining the link between advertising, online activation, and ad spend. Anna […]

Midwest advertising agency Extra Credit Projects (ECP) is bringing national awareness and creativity to Earth Day through its partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America (OAAA). Rob Jackson, Creative Director and Principal of ECP said “As awareness around Earth Day continues to grow each year, we are driven to support […]

The Ministry of New Media managed to hold five in-person events in 2021 and the Ministry AND the DPAA held a successful New York Digital Signage Week in October 2021 but apart from that there’s been a dearth of events globally for the Out of Home industry these past few years. All that is set […]

Billed as the preeminent, must-attend OOH gathering of the year the GO OOH Media Conference & Expo is designed to bring the out of home and advertising industry and business closer via collaboration. It’s about anticipating what’s ahead, reinventing for even greater opportunity, and proving the vast power of OOH. As communities reopen and consumer […]

The overwhelming majority of U.S. adults (85%) are expecting to travel this summer, taking even more vacation time than they did in 2021: nearly half (48%) of Americans who plan to vacation this summer will take two weeks or more, up from (41%) last summer. Driving in personal vehicles is the leading choice for getting […]

OUTFRONT Media Inc. (NYSE:OUT) has launched its first MOMENTS by OUTFRONT sponsored campaign with FreshDirect, delivering compelling content and delicious recipes to consumers in a new shoppable OOH campaign. The MOMENTS by OUTFRONT publisher platform aims to deliver engaging content experiences to consumers on the New York City Subway as ridership averages over 3 million […]

OUTFRONT Media Inc. (NYSE:OUT) has launched its Women’s History Month campaign highlighting leading women across a diverse spectrum of industries. Their campaign titled, Lifted Up, applauds 40 of today’s leaders for the impact of their achievements, while also acknowledging those who helped make them possible: the women who came before. This messaging provides positive visual […]