DailyDOOH

The Out of Home Advertising Association of America (OAAA) has announced the winners of its annual OOH Media Plan of the Year Awards at the 15th annual Ad Club Out-of-Home: Now event in New York. This year’s OOH Media Plan of the Year went to Rapport for its work with the NBA for the 2022 […]

The OAAA (Out of Home Advertising Association of America) and Outsmart (Out of Home Advertising Association of United Kingdom) have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Real Time Bidding in DOOH. The two OOH trade organizations brought together […]

Out of home advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall OOH growth as the segment jumped 14 percent compared to Q3 2021. […]

We are told that social media users are regularly seeing out of home advertising creative in photos across their feeds, confirming that ‘social’ provides significant organic amplification opportunities for OOH campaigns. TikTok users lead in reporting that they frequently notice OOH ads while on the platform (82%). Users of Instagram and Facebook are close behind […]

Kate Scanlan has joined the OAAA as their new Director of Communications and Content.

The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, has announced the hiring of Jeff Jan as the organization’s first Head of Industry Initiatives. The 22-year industry veteran will be based in Los Angeles.

On Tuesday October 11, 2022 the OAAA and Geopath are holding Cocktail & Conversations to help kick off New York Digital Signage Week. As usual the event is being held at the fabulous R Lounge in the Renaissance New York Times Square Hotel. The event is being held 18:00 – 20:00 and is by invitation […]

US Out of home advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). These Q2 revenues are roughly equivalent to pre-pandemic highs, when Q2 2019 OOH revenues totaled a record-breaking […]

New research shows that Americans, mainly urbanites, are engaging with recently legalized sports betting through out of home advertising. This is one of the key findings from ‘OOH Consumer Insights & Intent Q2 2022, Opportunities: Sports Betting Ad Engagement’‘ the latest research report from the Out of Home Advertising Association of America conducted by The […]

The OAAA is helping put OOH on the map at creativity’s biggest event, namely #CannesLion. Here’s how you can connect with them June 20-24, 2022. TUESDAY, JUNE 21. Panel & Breakfast at MediaLink Beach OOH is more dynamic, the creative is more culturally resonant, and the results more tangible than ever before. The medium is […]