OOH Ads Drive In-Person and Online Sports Betting Sales

Wednesday, July 20th, 2022

Adrian J Cotterill, Editor-in-Chief

New research shows that Americans, mainly urbanites, are engaging with recently legalized sports betting through out of home advertising. This is one of the key findings from ‘OOH Consumer Insights & Intent Q2 2022, Opportunities: Sports Betting Ad Engagement’‘ the latest research report from the Out of Home Advertising Association of America conducted by The […]

#CannesLion @YourOAAA Event Schedule

Tuesday, June 14th, 2022

Adrian J Cotterill, Editor-in-Chief

The OAAA is helping put OOH on the map at creativity’s biggest event, namely #CannesLion. Here’s how you can connect with them June 20-24, 2022. TUESDAY, JUNE 21. Panel & Breakfast at MediaLink Beach OOH is more dynamic, the creative is more culturally resonant, and the results more tangible than ever before. The medium is […]

Outfront Studio Launched By @OUTFRONTMEDIAUS

Tuesday, June 14th, 2022

Andrew Neale

Outfront Media has announced the launch of Outfront Studio, an in-house boutique agency offering advertisers customised design services for out-of-home displays. It will be led by long term employee, national creative director Eddy Herty, Outfront Studio. Outfront hopes that this new in-house creative shop will help lower the barrier to entry for new advertising clients […]

Signature Flight Support Deal w/ Clear Channel Airports

Tuesday, June 14th, 2022

Adrian J Cotterill, Editor-in-Chief

Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and the nation’s leading airport media provider, announced this week a new state of the art digital out of home advertising program is available across the top tier private aviation terminals via Signature Flight Support: the world’s largest network of […]

US #OOH Advertising Up 40.5% in Q1 2022

Tuesday, June 7th, 2022

Adrian J Cotterill, Editor-in-Chief

US Out of home advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for USD 1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). No surprises that once again that the digital OOH format led total OOH growth with a […]

Omnichannel Marketers Encouraged To Adopt DMOOH

Thursday, May 26th, 2022

Adrian J Cotterill, Editor-in-Chief

The Out of Home Advertising Association of America (OAAA) has released a comprehensive methodology for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate data for a special class of Digital Out of Home (DOOH) in […]

80th Annual OBIE Award Winners

Wednesday, May 18th, 2022

Russ Curry, Ministry of New Media

The Out of Home Advertising Association of America (OAAA) this week announced the 80th Annual OBIE Award Winners. The OBIE Awards are the out of home (OOH) advertising industry’s oldest and most prestigious honors for creative excellence in out of home advertising design.  OAAA presented 49 awards during a live ceremony held at the Geopath/OAAA […]

#OOH Delivers Exceptional Value

Tuesday, May 17th, 2022

Russ Curry, Ministry of New Media

The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out of Home (OOH) advertising industry, this week released a survey in partnership with Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, examining the link between advertising, online activation, and ad spend. Anna […]

#EarthDay2022 #InvestInOurPlanet

Thursday, April 21st, 2022

Russ Curry, Ministry of New Media

Midwest advertising agency Extra Credit Projects (ECP) is bringing national awareness and creativity to Earth Day through its partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America (OAAA). Rob Jackson, Creative Director and Principal of ECP said “As awareness around Earth Day continues to grow each year, we are driven to support […]

In-Person #OOH & #AdTECH Industry Events Are Back

Monday, March 21st, 2022

Tristan Cotterill

The Ministry of New Media managed to hold five in-person events in 2021 and the Ministry AND the DPAA held a successful New York Digital Signage Week in October 2021 but apart from that there’s been a dearth of events globally for the Out of Home industry these past few years. All that is set […]