DailyDOOH

Billed as the preeminent, must-attend OOH gathering of the year the GO OOH Media Conference & Expo is designed to bring the out of home and advertising industry and business closer via collaboration. It’s about anticipating what’s ahead, reinventing for even greater opportunity, and proving the vast power of OOH. As communities reopen and consumer […]

The overwhelming majority of U.S. adults (85%) are expecting to travel this summer, taking even more vacation time than they did in 2021: nearly half (48%) of Americans who plan to vacation this summer will take two weeks or more, up from (41%) last summer. Driving in personal vehicles is the leading choice for getting […]

OUTFRONT Media Inc. (NYSE:OUT) has launched its first MOMENTS by OUTFRONT sponsored campaign with FreshDirect, delivering compelling content and delicious recipes to consumers in a new shoppable OOH campaign. The MOMENTS by OUTFRONT publisher platform aims to deliver engaging content experiences to consumers on the New York City Subway as ridership averages over 3 million […]

OUTFRONT Media Inc. (NYSE:OUT) has launched its Women’s History Month campaign highlighting leading women across a diverse spectrum of industries. Their campaign titled, Lifted Up, applauds 40 of today’s leaders for the impact of their achievements, while also acknowledging those who helped make them possible: the women who came before. This messaging provides positive visual […]

The lineup of distinguished jurors has been announced for the 2022 OBIE Awards, the oldest and most prestigious honors for creative excellence in out of home advertising design. This year marks the 80th anniversary of the awards program from the Out of Home Advertising Association of America (OAAA), the national trade association for the entire […]

Laura Colona has joined the Out of Home Advertising Association of America (OAAA) as Executive Vice President, Commercial Marketing Officer. She will report directly to OAAA President and CEO Anna Bager. Laura brings her wealth of digital ad industry experience to a newly created role at OAAA where she will focus on providing executive leadership […]

Rick Robinson, one of the OOH landscape’s leading executives, has been named Chief Creative Officer-in-Residence at the Out of Home Advertising Association of America (OAAA) As a longtime advocate for OOH and an OAAA L. Ray Vahue Award recipient, Rick will be joining OAAA to raise the profile of the organization and its membership on […]

Out of home advertising revenue increased 38 percent in the third quarter of 2021 compared to the previous year, accounting for USD 1.75 billion, based on figures released by the latest Out of Home Advertising Association of America (OAAA) OOH Ad Revenue Report findings. Digital OOH is leading the overall OOH recovery, and the segment […]

Out of home advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a new consumer survey. More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and the vast majority – 91 percent of Gen Zers and 82 percent […]