DailyDOOH

The next OAAA Masterclass is with Sequent Partners and the OAAA MMM/MTA working group co-chairs. Most large brands and agencies use marketing mix modeling (MMM) and multi-touch attribution (MTA) for omnichannel media planning and analysis. OOH’s ability to impact the consumer journey has never been greater, so proving OOH’s contribution to media investment has never […]

Mediapost reported yesterday that Kym Frank has resigned from her CEO role at Geopath. It’s accurate and well worth a read (hopefully) alongside this post but it’s actually a story that harks back to 2015 and one that would be worthy of inclusion in the Game Of Thrones. Kym Frank joined what was then, the […]

After a year of social distancing, Americans are optimistic about summer travel, with 51 percent of consumers stating that they are going to travel as much or more than in pre-Covid times. This is one of the key findings from ‘Consumer Insights and Intent: Q2 2021 Summer Travel‘ the latest research report from the Out […]

The Out of Home Advertising Association of America (OAAA) has just released OpenDirect 1.5.1, an update to the specification that will allow OOH media companies to offer premium inventory though an automated workflow. Providing the benefits of programmatic, the spec provides a standard way for OOH publishers to make their inventory available in any OpenDirect-compliant […]

The Out of Home Advertising Association of America has released its first ‘OAAA Digital Video Out of Home (VOOH) Buyers’ Guide‘ to help advertisers navigate the VOOH landscape and take advantage of the medium’s benefits. Doug Rozen, CEO, dentsu Media Americas, who penned the guide’s opening statement said “As the media landscape continues to evolve, […]

The Out of Home Advertising Association of America (OAAA) last night presented the 79th  Annual OBIE Award Winners. As regular readers will know, each year the OBIE Awards honor the year’s most accomplished creative campaigns in out of home (OOH) advertising, and this year OAAA presented 58 awards via a virtual ceremony. This year’s top […]

#OOHWeek2021 kicks off today with the 79th annual OBIE Awards ceremony between 5:00pm-6:15pm EST. The OAAA / Geopath Out of Home Media Conference takes place over two days and we are promised lots of thought-provoking and critical content centred around innovation and creativity to advance the channel, today and tomorrow. Tuesday, May 25 OAAA Media Conference Day […]

The Out of Home Advertising Association of America (OAAA) has released new guidelines that recommend a move toward an impressions-based measurement system that will provide forecasted and reconciled-as-delivered daily impressions. The proposed framework addresses advertiser’s growing need for increased transparency and a more dynamic measurement system for out of home campaigns. As we emerge from […]

The Out of Home Advertising Association of America (OAAA), has released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The ‘OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices‘ hopes to establish an industry-wide measurement standard, while allowing for ongoing improvements. […]

Karen Germ has joined the Out of Home Advertising Association of America (OAAA) as Vice President Marketing. Anna Bager, President and CEO, OAAA told us “Karen will bring a great deal of expertise and insight into this new role as we expand our marketing efforts. Everything our organization does – from research to events – […]