DailyDOOH

OAAA has promoted three long-time staff members to senior leadership roles. Each person has made essential contributions over several years and more recently has helped the association refocus priorities and services during the pandemic, each in their own way. Marci Werlinich has been promoted to the position of Executive Vice President of Operations. Having served […]

The OAAA and Geopath who take turns each year to organise and lead their annual conference had to go virtual for the last two years but in 2022 we can now fully expect to see a big in-person event. The Geopath/OAAA OOH Media Conference & Expo is schedule to take place May 15 – 18 […]

The Out of Home Advertising Association of America (OAAA) today announced the appointment of Michael Hershey as Executive Vice President, Government Affairs, reporting to OAAA President and CEO Anna Bager. Hershey will be responsible for overall government relations, focusing on Congress and the federal level. Hershey replaces Ken Klein, who retires at the end of […]

The past year’s OAAA/Harris Poll research has consistently shown consumers are noticing OOH more than ever. The Spring 2021 study showed 41 percent of consumers reported noticing OOH ads more than pre-pandemic, and the increased notice rate jumped to 59 percent in urban cities of one million or more in population.  Increased OOH advertiser spend […]

The Out of Home Advertising Association of America (OAAA) has announced a collaboration between the OAAA Programmatic and Automation Committee and IAB Tech Lab to integrate digital out of home into OpenRTB (Real-Time Bidding) specifications. OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape. Earlier this year, […]

Dear Members, As we prepare for the coming months and consider the opportunities 2022 will bring, there is so much to look forward to and even more to be thankful for. Our industry and its unshakable people have weathered an unimaginable storm during the pandemic. I’ve spoken to many of you over the past months, […]

Back to school means back to normal, and 53 percent of Americans say out of home advertising is playing a role in restoring their confidence as they prepare for the next school year. Delving into demographics shows even higher numbers among 25-34 year-olds (59%) and middle income earners ($50-$100K). These are key findings from the […]

The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. OOH sellers across the spectrum of formats (print, digital, place-based, transit) feel the need to respond to what their clients are asking for and requiring –– […]

The next OAAA Masterclass is with Sequent Partners and the OAAA MMM/MTA working group co-chairs. Most large brands and agencies use marketing mix modeling (MMM) and multi-touch attribution (MTA) for omnichannel media planning and analysis. OOH’s ability to impact the consumer journey has never been greater, so proving OOH’s contribution to media investment has never […]

Mediapost reported yesterday that Kym Frank has resigned from her CEO role at Geopath. It’s accurate and well worth a read (hopefully) alongside this post but it’s actually a story that harks back to 2015 and one that would be worthy of inclusion in the Game Of Thrones. Kym Frank joined what was then, the […]