DailyDOOH

Throughout April, ad space donated by members of the Out of Home Advertising Association of America (OAAA) is featuring a campaign to support EARTHDAY.ORG. The campaign aims to spur conversations and action around climate restoration. Earth Day’s 2021 theme, ‘Restore Our Earth’, examines natural processes, emerging green technologies, and innovative thinking that can restore the […]

The OAAA and Geopath who take turns each year to organise and lead their annual conference had to go virtual last year (the 2020 Geopath/OAAA Convention and Expo which was due to take place April 27-29, 2020 at the JW Marriott Phoenix Desert Ridge in Phoenix, Arizona was unfortunately cancelled) and this May, it’s the […]

Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has teamed with Warner Music Nashville and country music superstar Brett Eldredge for a digital billboard campaign designed to shine the light on the good works and deeds of his fans, with the goal of inspiring others to do the […]

The 2021 OBIE Awards virtual show will be held on Monday, May 24th to kick off the annual OAAA/Geopath Out of Home Media Conference being hosted May 24 – 26, 2021. This will mark the 79th anniversary of the awards program from the Out of Home Advertising Association of America (OAAA), the national trade association […]

The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out-of-home (OOH) and digital OOH media ecosystem, has announced a joint diversity, equity, and inclusion (DEI) initiative in partnership with Geopath, the not-for-profit organisation that provides the industry-standard measurement currency for the OOH advertising industry. Named OOH UNITED, the new […]

We are told that an increased appetite for outdoor and shared experiences is leading consumers to hit the highways and seek out of home activities, notice their surroundings with fresh eyes, take comfort in public safety messaging, and embrace new contactless technology. At the same time it would appear that digital device burn out is […]

The call-for-entries has kicked off for the OBIE Awards, the oldest and most prestigious honors for creative excellence in out of home advertising design. This marks the 79th anniversary of the awards program from the Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, […]

CBS Outdoor Americas Inc. (NYSE: CBSO) has announced it will rebrand as Outfront Media Inc., marking another important step in the Company’s transformation. Jeremy Male, chief executive officer said “Outfront captures exactly who we are as a completely reenergized company and where we’ll be with innovative technology and creativity for our advertising clients. Our bold […]