DailyDOOH

Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home media providers, this week announced that it has teamed up with Circana, a leading advisor on the complexity of consumer behavior, to deliver comprehensive lift measurement for OOH via Clear Channel Outdoor’s RADAR® suite of solutions. Through this new partnership, consumer packaged goods (CPG) […]

The Out of Home Advertising Association of America (OAAA) has announced that entries are now open for The 83rd Annual OBIE Awards, one of the industry’s most prestigious honors celebrating creative excellence in out of home (OOH) advertising. The OBIE Awards highlight the best OOH campaigns that capture attention, engage audiences, and push the boundaries […]

With the summer behind us and an exciting Q4 and 2025 on our near-term horizon, OAAA has an important leadership update to share today in support of our mission and continued growth. Julie Thompson joined OAAA in 2020 as a strategic advisor, was later named as Interim CMO, and has served as EVP & CMO […]

In the US motor vehicle crashes are a leading cause of death for children under 14. With the school year ahead, it’s crucial to remind parents to ensure their children are safe and protected in the right car seat for their age and size. OAAA is encouraging its members to share the Child Car Safety […]

The Out of Home Advertising Association of America (OAAA) in collaboration with its Digital Billboard Committee has recently amended its Digital Billboard Security Guidelines to include a section entitled ‘Human Approval of Content for Digital Displays‘. The Digital Billboard Security Guidelines remain the best practices to prevent hacking of digital billboards, but OAAA felt they […]

US Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for USD 2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase. “Out […]

The Foundation for Out of Home Advertising Research and Education (FOARE) announced the 14 students who will receive Foundation scholarships for the 2024-2025 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising industry family as well as students who may […]

Registration for the OAAA’s 2024 Safety Seminar is now open. Presented in partnership with Formetco, the event will take place on October 1-2, 2024, in Duluth, Georgia, at Formetco’s Corporate Facility. OAAA’s 2024 Safety Seminar will provide attendees with crucial insights into the latest safety protocols, industry standards, and compliance requirements. The seminar will feature […]

The OOH Media Plan Awards program honors efficient and effective OOH and DOOH media plans that maximize the synergies between media and creative strategies within an available budget. Media Plan Award winners tap into the emotional fabric of society and promote inspiring messages that elevate the entire industry. The call for entries is now open […]

Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced a new partnership and sponsorship with Visit Annapolis & Anne Arundel County (VAAAC). VAAAC is a nonprofit Destination Marketing/Management Organization whose mission is to foster a welcoming destination and promote tourism on behalf of its visitors, […]