DailyDOOH

Clear Channel Outdoor Americas and the United Service Organizations (USO) are working together again this November on a nationwide digital out-of-home media campaign that encourages public support for U.S. military service members and their families during the holidays. Digital billboards running throughout the month, including Veterans Day, in major markets and airports across the country […]

The Out of Home Advertising Association of America (OAAA) is holding its 2024 Legal Seminar on Tuesday, November 12 and Wednesday, November 13, 2024. This premier event will be held at the InterContinental Washington DC – The Wharf. The OAAA Legal Seminar is the foremost gathering for legal professionals within the out of home (OOH) […]

Join OAAA and MAGNA’s Vincent Letang – EVP & Managing Partner Global Market Intelligence, and Michael Leszega, VP – Global Market Intelligence as they present their latest US advertising forecast. The MAGNA analysis will offer OAAA members valuable insights on the current economy, ad market trends, key product industry verticals, and examine performance of OOH […]

A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics. “These findings reveal the powerful role OOH plays in the current media […]

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has announced the appointment of Tim Jones to its Board of Directors effective immediately. Tim will serve as an independent director and will be a member of the Audit Committee and the Compensation Committee of the Board. With this appointment, the Board expands to eleven members, ten of […]

Scott Felenstein has joined OUTFRONT Media (NYSE:OUT) as the Senior Vice President of Brand Partnerships, bringing over 30 years of extensive experience in advertising, digital media, and sales management. He joins OUTFRONT Media from National CineMedia (NCM), where he most recently held the role of President – Sales, Marketing & Partnerships. We are told that […]

Another event that is the epitome of what Out of Home New York is all about takes place on the afternoon of Thursday, October 17, 2024. The 4A’s and OAAA are teaming up for a groundbreaking event uniting agencies, advertisers, and media owners to explore the transformative power of OOH advertising and are asking atteneded […]

The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct […]

The Out of Home Advertising Association of America (OAAA) has announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home advertising. The campaign, centered around AdExchanger’s Programmatic I/O event at the Marriott Marquis Times Square from September 22-25, seeks to showcase the unmatched flexibility, scalability, and targeting capabilities […]

Since 2000, The Out of Home Advertising Association of America (OAAA) has celebrated innovative out of home campaigns through the annual OOH Media Plan Awards, highlighting the critical importance of media planning in creating impactful and successful OOH strategies. The 2024 jury features eight distinguished leaders from advertising, media, marketing, and branding, all of whom […]