DailyDOOH

The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, this week released compelling findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising, showcasing its unparalleled ability to engage consumers. The study found a staggering […]

Solomon Partners are holding a Cocktail Reception for #OOH2024 on Tuesday, April 30, 2024 between 4:30 PM – 5:30 PM. It takes place: – Omni La Costa Resort & Spa Marigold Room & Terrace 2100 Costa Del Mar Rd Carlsbad, CA 92009 If you would like to join them for drinks and light bites during […]

With the highly anticipated OAAA’s 2024 OOH Media Conference, which takes place from April 29 to May 1, 2024 at the Omni La Costa Resort in Carlsbad, California just around the corner, the excitement is palpable as new speakers join the stellar lineup. Renowned industry leaders are set to share insights, strategies, and innovations that […]

Today, Monday April 22, 2024 is #EarthDay2024 and it is great to see the OAAA and their membership supporting EARTHDAY.ORG, the global force behind Earth Day with the launch of a national Out of Home PSA campaign PLANET VS PLASTICS which is designed to help shine a light on the dangers of plastics to human […]

“California, here we come! ♫ We’re headed to the OAAA’s 2024 OOH Media Conference in Carlsbad, California from April 29 to May 1, 2024—and we’re looking forward to seeing all our OOH peers there!” says Broadsign They’re eager to share exciting updates on the latest trends and technologies shaping the outdoor advertising landscape. If you […]

Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Boys & Girls Clubs of America as its In-Kind Partner for 2024. Beginning this month, Lamar will donate more than USD 2 million in Digital Out of Home media throughout the year to help the organization promote national […]

Tomorrow’s AdAI Miami Conference is aimed at those in Out of Home who wish to better understand Artificial Intelligence and Machine Learning and those already in #AI who want to learn more about and network with folks in the #OOH and the advertising industry. Whilst we don’t have Gary Vaynerchuk speaking thia Wednesday (he takes […]

Just noticed this Chicago-based brewery OOH Ad campaign that, we are now told, launched this month timed around Alcohol Awareness Month. Go Brewing is the company which is focused on non-alcoholic craft beer, a rising trend in the food and beverage space. Their recent multi-platform campaign includes (a first for them) OOH billboard across Chicago […]

Next week’s #OOHMiami is the part of #MiamiTech Month that includes all of the big Advertising, AdTECH, OOH and DOOH events. The DPAA’s LATAM DOOH/Global DOOH event kicks off the week at 16:30 on Monday April 15 at the Fontainebleau Hotel. More details can be found here. Beyond Ordinary Events, Inc.’s POSSIBLE Event takes place April […]

The Out of Home Advertising Association of America (OAAA) the leading trade group representing the entire OOH advertising industry, announced today the appointment of Andy McDonald as its new Senior Vice President, Government Affairs. In this role, he will advocate for the out of home industry at the state and local levels and work with […]