DailyDOOH

OUTFRONT Media (NYSE:OUT), one of the largest out of home media companies in North America, has been awarded a new long-term advertising franchise agreement for the Washington Metropolitan Area Transit Authority (“WMATA”). Under the new agreement, OUTFRONT will represent advertising sales for WMATA in Virginia, Maryland and the District of Columbia. The agreement covers station […]

Out of home advertising revenue in the US increased 6.8% in the first quarter of 2024 compared to the previous year, accounting for USD 1.94 billion, based on figures released today by the Out of Home Advertising Association of America (OAAA), building on the medium’s growth trajectory and increased revenue seen in 2023. The almost […]

Adams Outdoor Advertising has appointed of Kevin Jones as its new Chief Executive Officer. With more than 30 years of experience across the technology industry, including most recently serving as the CEO of both contact center software company Calabrio, Inc., and previously as CEO of multi-cloud solutions company Rackspace Technology, we are told that he […]

The Ad Council, America’s leading nonprofit leveraging the power of communications to inspire action and accelerate change around the most pressing issues in America, has unveiled its newly formed Trade Association Advisory Committee. The new committee is comprised of executives from trade associations representing every sector of the media ecosystem. “The Ad Council’s ability to […]

May kicks off Asian American and Pacific Islander (AAPI) Heritage Month, which celebrates the contributions that generations of AAPIs have made to American history, society, and culture. One of the fastest-growing groups of people in the U.S., our country’s community of AAPIs contains multitudes, made up of 24 million Americans, including 50+ ethnic groups, from […]

Welcome to the 2024 OAAA OOH Media Conference. This year marks our most diverse and dynamic event yet, with over 1,000 attendees spanning our incredible membership, world-class brand marketers, agency leaders, and technology partners – all here to elevate and celebrate out of home. This year’s theme is “Our Moment,” which indeed it is. We […]

The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, this week released compelling findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising, showcasing its unparalleled ability to engage consumers. The study found a staggering […]

Solomon Partners are holding a Cocktail Reception for #OOH2024 on Tuesday, April 30, 2024 between 4:30 PM – 5:30 PM. It takes place: – Omni La Costa Resort & Spa Marigold Room & Terrace 2100 Costa Del Mar Rd Carlsbad, CA 92009 If you would like to join them for drinks and light bites during […]

With the highly anticipated OAAA’s 2024 OOH Media Conference, which takes place from April 29 to May 1, 2024 at the Omni La Costa Resort in Carlsbad, California just around the corner, the excitement is palpable as new speakers join the stellar lineup. Renowned industry leaders are set to share insights, strategies, and innovations that […]

Today, Monday April 22, 2024 is #EarthDay2024 and it is great to see the OAAA and their membership supporting EARTHDAY.ORG, the global force behind Earth Day with the launch of a national Out of Home PSA campaign PLANET VS PLASTICS which is designed to help shine a light on the dangers of plastics to human […]