DailyDOOH

Tomorrow’s AdAI Miami Conference is aimed at those in Out of Home who wish to better understand Artificial Intelligence and Machine Learning and those already in #AI who want to learn more about and network with folks in the #OOH and the advertising industry. Whilst we don’t have Gary Vaynerchuk speaking thia Wednesday (he takes […]

Just noticed this Chicago-based brewery OOH Ad campaign that, we are now told, launched this month timed around Alcohol Awareness Month. Go Brewing is the company which is focused on non-alcoholic craft beer, a rising trend in the food and beverage space. Their recent multi-platform campaign includes (a first for them) OOH billboard across Chicago […]

Next week’s #OOHMiami is the part of #MiamiTech Month that includes all of the big Advertising, AdTECH, OOH and DOOH events. The DPAA’s LATAM DOOH/Global DOOH event kicks off the week at 16:30 on Monday April 15 at the Fontainebleau Hotel. More details can be found here. Beyond Ordinary Events, Inc.’s POSSIBLE Event takes place April […]

The Out of Home Advertising Association of America (OAAA) the leading trade group representing the entire OOH advertising industry, announced today the appointment of Andy McDonald as its new Senior Vice President, Government Affairs. In this role, he will advocate for the out of home industry at the state and local levels and work with […]

OAAA and OOH UNITED have announced the exceptional delegates selected for the 2024 Future Leaders program. This groundbreaking initiative was designed to empower and support the next generation of leaders in the out of home industry. Selected from a competitive pool of applicants, the winners demonstrated outstanding talent, dedication, and leadership potential. Each winner brings […]

US Out of home advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for USD 8.7 billion in total spend, based on figures released this week by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. Digital OOH (DOOH) represented 33% of […]

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City’s MTA system, which will […]

OAAA is unveiling the finalists for the 82nd Annual OBIE Awards. For over eighty years, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry. The 2024 OBIE Awards shortlist, featuring 193 finalists across 32 categories, shines a light […]

The U.S. is experiencing record-breaking political ad spend surrounding the 2024 election encompassing national and local races. For campaigns, political action committees (PACs) and issue advocacy groups advertising in this challenging political climate, out of home (OOH) ads prove to be an effective medium to reach, inform and influence voters, according to a new report. […]

The Out of Home Advertising Association (OAAA) and OOH UNITED, an industry-wide diversity, equity, and inclusion (DEI) initiative, have announced the new Future Leaders program aimed at future-proofing the OOH industry. Ten successful applicants will have the opportunity to embark on a sponsored trip to the 2024 OOH Media Conference from April 29 – May […]