DailyDOOH

The U.S. is experiencing record-breaking political ad spend surrounding the 2024 election encompassing national and local races. For campaigns, political action committees (PACs) and issue advocacy groups advertising in this challenging political climate, out of home (OOH) ads prove to be an effective medium to reach, inform and influence voters, according to a new report. […]

The Out of Home Advertising Association (OAAA) and OOH UNITED, an industry-wide diversity, equity, and inclusion (DEI) initiative, have announced the new Future Leaders program aimed at future-proofing the OOH industry. Ten successful applicants will have the opportunity to embark on a sponsored trip to the 2024 OOH Media Conference from April 29 – May […]

Join the OAAA on February 21, 2024 at 14:00 ET as OAAA’s Anna Bager and SOLOMON Partners’ Mark Boidman discuss 2024 trends and shifts across the media landscape. This offers a unique opportunity to understand the dynamics shaping the industry. Register here. OAAA members only. #ff @annabager @yourOAAA @SolomonPtners @MBoidman

In the fast-paced world of out of home advertising, the OAAA’s 2024 OOH Media Conference has emerged as a vital gathering point, embodying the spirit of collective ambition and unity. Central to this year’s conference is the theme ‘Our Moment’, a concept that shifts focus from individual accomplishments to the power of community, collaboration, and […]

OUTFRONT Media (NYSE:OUT) has just announced its extensive plans for #BlackHistoryMonth which features inspiring out of home initiatives, a renewed partnership with Ad Age for the Black Creative Excellence Campaign, and impactful collaborations with communities committed to preserving and promoting Black history. For the second consecutive year, OUTFRONT is partnering with Ad Age for its […]

This year for Black History Month, the Smithsonian Institution has claimed the theme, ‘African Americans and the Arts’ which lauds the many impacts Black Americans have had on visual arts, music, culinary experiences, cultural movements and more. African American creators have used their craft not only to preserve history and community memory, but to enlighten, […]

Olivia Oshry, formerly of Flowcode and AOL, has joined the OAAA as their new Vice President of Marketing, reporting into EVP & Chief Marketing Officer, Julie Thompson. With more than 13 years of experience working in media, technology and DTC businesses across both large corporations and start-ups, Olivia will take the reins on the OAAA’s […]

Clear Channel Outdoor (NYSE: CCO), one of the world’s largest out of home media providers, has announced a new partnership with Nevada-based Terrible Herbst Inc. (Terrible’s) to provide brands with the unique opportunity to activate state of the art digital out of home media campaigns across the street from this year’s Big Game at Allegiant […]

The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home advertising industry, this week announced the distinguished panel of jurors for the 82nd OBIE Awards, the oldest and most prestigious honors for creative excellence in OOH advertising design and execution. Jaime Robinson, Co-Founder and Chief Creative […]

A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan allocations leads to increased effectiveness, with measurable impact on sales, brand awareness, consideration, and purchase intent.  The new study commissioned by the Out of Home Advertising Association of America (OAAA) reflects the re-emerging importance […]