DailyDOOH

US Out of home advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA).  Despite ongoing economic uncertainties, the second quarter was the second highest in volume in the history of […]

September 15 to October 15 is National Hispanic American Heritage Month and Clear Channel Outdoor kicked-off its month-long celebration of Hispanic Heritage as they reflect on the strides of U.S. Hispanics and their deep sense of pride in their culture and accomplishments across the social economic and political spectrums with a campaign which will run […]

OUTFRONT Media (NYSE:OUT) has announced a partnership with Lil’ Libros, a literary-focused company founded by two Mexican American moms dedicated to creating bilingual children’s books that celebrate dual identities. The campaign launches in celebration of Hispanic Heritage Month from September 15 to October 15. Hispanic Heritage Month recognizes and celebrate the contributions of Hispanic and […]

Big Brothers Big Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, has launched a bold new brand campaign ‘It Takes Little to Be Big‘ to challenge the myths and shift perceptions of mentoring and why now, more than ever, mentorship is critical to the success of kids today. Today, […]

Since 2000, the Out of Home Association of America (OAAA) has championed smart out of home executions through their annual OOH Media Plan Awards. This recognizes the essential role media planning plays in the development of efficient, effective and successful OOH campaigns. This year’s esteemed jury includes seven advertising, media, marketing, and brand executives, who […]

Alongside the appointment of Julie Thompson who joined the Out of Home Advertising Association of America as Executive Vice President and Chief Marketing Officer the organization has announced a couple of promotions. To match OAAA’s capabilities with the growing demands of its members and the expanding marketplace, Jeff Jan has been elevated to Executive Vice […]

Julie Thompson has joined the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry as Executive Vice President and Chief Marketing Officer. A well-known advocate for the advertising industry, Julie has a depth of knowledge in media, tech, and creative agency industries in addition to key […]

Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced a new long-term 10-year contract with Austin-Bergstrom International Airport (AUS). The contract began April 1, 2023, and continues Clear Channel Outdoor Holdings’s commitment to revolutionizing advertising and sponsorships at AUS, elevating the airport’s status as a […]

Clear Channel Outdoor (NYSE: CCO) has announced new partnerships integrating its own RADAR data platform with best-in-class Data Clean Room (DCR) applications and services from Aqfer, Habu, InfoSum and LiveRamp. This next-generation secure data integration revolutionizes first party-data matching for OOH, allowing brands who are already active DCR users and those who want to plan […]

On World Ocean Day (June 8, 2023), National Geographic Pristine Seas and the Out of Home Advertising Association of America (OAAA) kicked off a PSA campaign raising awareness about the critical need to protect our ocean, featuring a new expedition by Pristine Seas to explore, survey, and help protect the ocean’s most vital areas. The […]