DailyDOOH

Alongside the appointment of Julie Thompson who joined the Out of Home Advertising Association of America as Executive Vice President and Chief Marketing Officer the organization has announced a couple of promotions. To match OAAA’s capabilities with the growing demands of its members and the expanding marketplace, Jeff Jan has been elevated to Executive Vice […]

Julie Thompson has joined the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry as Executive Vice President and Chief Marketing Officer. A well-known advocate for the advertising industry, Julie has a depth of knowledge in media, tech, and creative agency industries in addition to key […]

Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced a new long-term 10-year contract with Austin-Bergstrom International Airport (AUS). The contract began April 1, 2023, and continues Clear Channel Outdoor Holdings’s commitment to revolutionizing advertising and sponsorships at AUS, elevating the airport’s status as a […]

Clear Channel Outdoor (NYSE: CCO) has announced new partnerships integrating its own RADAR data platform with best-in-class Data Clean Room (DCR) applications and services from Aqfer, Habu, InfoSum and LiveRamp. This next-generation secure data integration revolutionizes first party-data matching for OOH, allowing brands who are already active DCR users and those who want to plan […]

On World Ocean Day (June 8, 2023), National Geographic Pristine Seas and the Out of Home Advertising Association of America (OAAA) kicked off a PSA campaign raising awareness about the critical need to protect our ocean, featuring a new expedition by Pristine Seas to explore, survey, and help protect the ocean’s most vital areas. The […]

Clear Channel Outdoor is running a national DOOH campaign through midnight Saturday to remember Tina Turner. Credits: Daryl Quitalig, creative director, Clear Channel Outdoor and Mike McGraw, SVP & Executive Creative Director, Clear Channel Outdoor.

Out of home advertising revenue increased one percent in the first quarter of 2023 compared to the previous year, accounting for $1.82 billion, based on figures released by the Out of Home Advertising Association of America (OAAA).  Despite economic headwinds, the quarter was the second highest in first quarter volume in the history of OOH, […]

During May, Clear Channel Outdoor Americas (NYSE: CCO), the Out of Home Advertising Association of America (OAAA) and the United Service Organizations (USO), America’s leading nonprofit organization supporting service members and their families, are running a nationwide digital billboard campaign encouraging civilians to support the U.S. military community. “It is our patriotic duty to support […]

New research shows that out of home advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store. Multicultural consumers are […]

The AdTECH: OOH – Miami Conference takes place on Wednesday April 19 as part of #OOHMiami and #MiamiTech. As with the inaugural event in 2022, the agenda has a great LATAM feel to it and we are delighted that VIOOH’s CEO JC Conti and JCDecaux North America’s Head of Programmatic Brendan Donoghue will be flying […]