Remembering Tina Turner

Friday, May 26th, 2023

Adrian J Cotterill, Editor-in-Chief

Clear Channel Outdoor is running a national DOOH campaign through midnight Saturday to remember Tina Turner. Credits: Daryl Quitalig, creative director, Clear Channel Outdoor and Mike McGraw, SVP & Executive Creative Director, Clear Channel Outdoor.

US #OOH Advertising Up in Q1 2023

Thursday, May 18th, 2023

Adrian J Cotterill, Editor-in-Chief

Out of home advertising revenue increased one percent in the first quarter of 2023 compared to the previous year, accounting for $1.82 billion, based on figures released by the Out of Home Advertising Association of America (OAAA).  Despite economic headwinds, the quarter was the second highest in first quarter volume in the history of OOH, […]

Show Your Gratitude @The_USO Campaign

Tuesday, May 16th, 2023

Adrian J Cotterill, Editor-in-Chief

During May, Clear Channel Outdoor Americas (NYSE: CCO), the Out of Home Advertising Association of America (OAAA) and the United Service Organizations (USO), America’s leading nonprofit organization supporting service members and their families, are running a nationwide digital billboard campaign encouraging civilians to support the U.S. military community. “It is our patriotic duty to support […]

New @YourOAAA Retail & Influencer Marketing Research

Wednesday, April 19th, 2023

Adrian J Cotterill, Editor-in-Chief

New research shows that out of home advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store. Multicultural consumers are […]

This Wednesday #AdTECH: #OOH – Miami Conference

Tuesday, April 18th, 2023

Adrian J Cotterill, Editor-in-Chief

The AdTECH: OOH – Miami Conference takes place on Wednesday April 19 as part of #OOHMiami and #MiamiTech. As with the inaugural event in 2022, the agenda has a great LATAM feel to it and we are delighted that VIOOH’s CEO JC Conti and JCDecaux North America’s Head of Programmatic Brendan Donoghue will be flying […]

#MiamiTech #DOOH Cross-Border Learning & Cocktails

Sunday, April 16th, 2023

Andrew Neale

As they did last year, the DPAA is this week holding a LATAMDOOH / MIAMI event during the #OOHMiami specific week (April 17-21**) of #MiamiTech. ‘DOOH Cross-Border Learning & Cocktails’ will look at the growing role of digital out of home advertising in today’s omnichannel mix. Leading brands and agencies will discuss the opportunities for […]

The Growing Importance of DEI in OOH

Sunday, April 16th, 2023

Adrian J Cotterill, Editor-in-Chief

At the recent #OOH2023 OAAA Conference in Nashville, the OAAA launched a Morning Consult OOH study with a focus on multicultural. As they continue to build on their OOH UNITED initiatives going forward the OAAA’s Head of Industry Initiatives Jeff Jan has kindly agreed to jump in and present ‘The Growing Importance of DEI in […]

#InvestInOurPlanet @YourOAAA Partners w/ EARTHDAY.ORG

Thursday, April 13th, 2023

Tristan Cotterill

For the fifth year in a row, the Out of Home Advertising Association of America (OAAA) has joined forces with EARTHDAY.ORG to launch a national out of home campaign for Earth Day to help broaden, educate, and activate the environmental movement. The theme ‘Invest in our Planet’ continues for a second year in a row, with a […]

#GoBeyondGrades @CCOutdoorNA Campaign

Wednesday, April 5th, 2023

Adrian J Cotterill, Editor-in-Chief

This summer in the US there is an urgent need for students to enroll in academic recovery programs but many parents aren’t aware that their children are behind. New research released this week by Learning Heroes finds that 9 in 10 K-12 parents nationally believe their child is at or above grade level, while the […]

#MiamiTech ‘Leading Between The Lines’ Live

Wednesday, April 5th, 2023

Andrew Neale

During the #OOHMiami specific week** of #MiamiTech Month, the DPAA is teaming up with The Daily Drip, a media platform providing content, resources, programming and community for South Florida businesswomen, who’s content and programming comes exclusively from local female industry professionals to bring you a ‘Leading Between The Lines’ live get-together at the Levan Innovation […]