DailyDOOH

As they did last year, the DPAA is this week holding a LATAMDOOH / MIAMI event during the #OOHMiami specific week (April 17-21**) of #MiamiTech. ‘DOOH Cross-Border Learning & Cocktails’ will look at the growing role of digital out of home advertising in today’s omnichannel mix. Leading brands and agencies will discuss the opportunities for […]

At the recent #OOH2023 OAAA Conference in Nashville, the OAAA launched a Morning Consult OOH study with a focus on multicultural. As they continue to build on their OOH UNITED initiatives going forward the OAAA’s Head of Industry Initiatives Jeff Jan has kindly agreed to jump in and present ‘The Growing Importance of DEI in […]

For the fifth year in a row, the Out of Home Advertising Association of America (OAAA) has joined forces with EARTHDAY.ORG to launch a national out of home campaign for Earth Day to help broaden, educate, and activate the environmental movement. The theme ‘Invest in our Planet’ continues for a second year in a row, with a […]

This summer in the US there is an urgent need for students to enroll in academic recovery programs but many parents aren’t aware that their children are behind. New research released this week by Learning Heroes finds that 9 in 10 K-12 parents nationally believe their child is at or above grade level, while the […]

During the #OOHMiami specific week** of #MiamiTech Month, the DPAA is teaming up with The Daily Drip, a media platform providing content, resources, programming and community for South Florida businesswomen, who’s content and programming comes exclusively from local female industry professionals to bring you a ‘Leading Between The Lines’ live get-together at the Levan Innovation […]

The Out of Home Advertising Association of America (OAAA) last week announced the 81st Annual OBIE Award winners. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry. During a live ceremony held at […]

Last week the Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of their 8th Annual Local Case Study Awards. Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses. The Local Case Study Awards are proof that OOH is consistently […]

Out of home advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for USD 8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA) this week. This marks a critical milestone for OOH, with 2022 outpacing the previous record set in 2019. The news aligns […]

Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home advertising industry.  Scott succeeds Sean Reilly, CEO of Lamar Advertising Company, […]

Beyond Ordinary Events, Inc. has much of the agenda for POSSIBLE up online now. The event has been billed as a new, must-attend dynamic conference and expo experience, focused on the collision of people, culture, business and ideas which takes place April 17-19, 2023 at the Fontainebleau Miami, which also happens to be during #MiamiTech […]