DailyDOOH

oOh!media has secured a long-term renewal with The GPT Group (GPT), one of Australia’s leading real estate investment managers, for the exclusive rights to internal large format digital displays across key retail centres in Melbourne and Sydney. As part of the agreement, oOh! and GPT will install Australia’s largest retail curved wall-mounted LED digital screen, […]

JCDecaux has become the first Australian Out-of-Home media company to launch measurement on Scope3 platform Advertisers are now able to access emissions data for their JCDecaux media campaigns on the Scope3 platform, marking a key step forward in sustainable media practices. Steve O’Connor, CEO JCDecaux Australia and New Zealand, told us “With JCDecaux now on […]

OA Collective, Australia’s fastest growing out-of-home advertising business has appointed Patrick Healey as NSW Sales Director to lead the team’s sales efforts, and Sharon Riley as Agency Sales Manager, further strengthening its growing NSW Sales team. Grant Kirkby, Co-founder of OA Collective told us “NSW is a critical growth market for OA Collective as we […]

Leading digital outdoor media company QMS has released the results from its global-first research on the role human attention plays in out of home environments. Amplified Intelligence CEO and Founder, Dr Karen Nelson-Field, topld us “The research confirms that OOH is far more than a fleeting glance – it captures real, measurable attention that translates […]

The Australian Out of Home industry has extended its growth trend with solid results in Q3 The Outdoor Media Association is the peak industry body that represents Australia’s outdoor media display companies and production facilities has announced an increase of 10.06 per cent net media revenue for Q3 2024, reporting $315 million, up from $286.2 […]

Leading digital outdoor media company QMS this released an update on the key categories taking advantage of its innovative partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. QMS Strategic Sales Director, Adrian Venditti, told us “By strategically adding DOOH to under or over-exposed TV viewership postcodes, we […]

This Thursday October 10, 2024 VIOOH are holding their State of The Nation Australia breakfast event. It is not too late to join them for a panel filled with insightful discussions and the latest updates on Programmatic DOOH and AdTECH in general. It takes place at the Yallamundi Rooms, Sydney Opera House, Bennelong Point, Sydney […]

The Australian Outdoor Media Association (OMA) has announced two new members, Wildstone and Manboom, highlighting continued growth and commitment to unifying the Out of Home industry. The addition of Wildstone and Manboom brings the total number of asset owner members to four, further representing the OMA’s ability to represent a diverse range of stakeholders. CEO […]

oOh!media has launched Australia’s largest ever #3DOOH campaign, with ANZ Falcon taking flight in an unprecedented nationwide multi-format digital execution. Running across more than 2,100 full motion digital oOh! screens in five environments – Retail, Rail, Fly, Office, and Study – it marks the first time any advertiser has delivered a mass reach, scalable 3D […]

The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct […]