DailyDOOH

The Australian Outdoor Media Association (OMA) has released its 2022 Annual Report, reflecting a continued commitment to sustainable communities and innovations for advertisers. OMA CEO Elizabeth McIntyre said “The Outdoor industry had a successful 2022, with revenue goals reached, a growing membership and positive market feedback across initiatives including the Creative Collection, Creative Guidelines, Industry […]

oOh!media has won the highly sought after Sydney Metro competitive tender, securing a ground-breaking long-term contract to revolutionise the commuter experience in Sydney’s bustling CBD. As part of this innovative agreement, oOh! will install, operate and maintain a newly designed network of full digital and full motion enabled screens across the Sydney Metro City & […]

The first three weeks of Vivid Sydney 2023 produced a sharp jump in the number of people visiting the City of Sydney to be part of the unique celebration.  New data from leading digital outdoor media company QMS reveals that the number of people in the City of Sydney between 7.00pm and midnight was up […]

The Australian Outdoor Media Association has announced that Certeq, S&J Media Group and Stockland have joined the association as its newest members. Elizabeth McIntyre, CEO, OMA told us “The diversity of industry expertise across the member cohort continues to strengthen our position as the representative voice for Out of Home. Our investment into audience measurement […]

The Outdoor Media Association (OMA) held its highly anticipated annual Industry Awards ceremony this week at the Crown Sydney. The event was preceded earlier in the day by the OMA’s inaugural member-only conference, which was followed by the official proceedings of the Annual General Meeting. The OMA Awards highlight the achievements of industry professionals who […]

The Australian Outdoor Media Association (OMA) announced an increase of 11.8 per cent on net media revenue for Q1 2023, reporting $259.4 million, up from $232.1 million* for the same quarter in 2022. Digital OOH (DOOH) revenue accounts for 67.6 per cent of total net media revenue year-to-date, an increase over the recorded 57.6 per […]

IAB Australia and the Outdoor Media Association (OMA) announced late last year they were to collaborate and curate a one-day conference ‘Powering DOOH 2023‘ which will be held on March 30, 2023. Gai Le Roy, CEO IAB Australia told us then “Our Attitudes to DOOH research released this year found that 83 per cent of […]

The Australian Outdoor Media Association has announced results for its Q4 Creative Collection 2022 competition, with 20 entries submitted by OMA members including: GoTransit, JCDecaux, oOh!media, QMS, Scentre Group Brandspace, Shopper and TorchMedia. The winner in the Big, Bold and Bright category was Providoor’s We worship food campaign, and an honourable mention in this category […]

The Australian Outdoor Media Association has announced the Grand Prix winner for the 2022 Creative Collection competition as Subway’s Beyond Big campaign. The judges were unanimous in their decision that the consistent message and range of different Out of Home advertising formats used in Subway’s Beyond Big campaign showcased outstanding creativity. The Beyond Big campaign […]

The Australian Out of Home industry today announced full year net media revenue results including the category breakdowns for 2022. The industry saw a total increase of 27.6 per cent on net media revenue in 2022. As previously reported, net media revenue for 2022 increased to $1,060.5 million, up from $831.1 million* for 2021, across the […]