DailyDOOH

The Outdoor Media Association (OMA) today announced that LED screen manufacturer Absen have joined the association as its newest member. Established in 2001, Absen is a world leading producer of LED display solutions and services for both indoor and Outdoor digital Out of Home (DOOH) applications. Headquartered in Shenzhen, China, their products are exported to […]

oOh!media has launched an expanded data suite for enhanced capabilities in audience-led campaign planning and attribution, signing a long term, out of home partnership (with attribution exclusivity) with Unpacked by Flybuys, the insights, data and measurement division of Flybuys, Australia’s top rated customer loyalty program*. In addition, oOh!’s evolved data suite integrates transactional banking data […]

oOh!media has announced the latest addition to its growing Sydney CBD premium Out of Home network with the competitive tender win of Macquarie Group and Sydney Metro’s landmark Martin Place integrated station precinct. The new development, which is due to launch next year includes the Sydney Metro Martin Place Station, two new commercial buildings above […]

The Australian Outdoor Media Association (OMA) has this week announced an increase of 11.9 percent net media revenue for the Out of Home Industry in Q2 2023, reporting $283.2 million, up from $253.1 million for the same quarter in 2022. Probably not surprisingly, Digital OOH revenue accounts for 68.1 per cent of total net media […]

The Australian Outdoor Media Association (OMA) has released its 2022 Annual Report, reflecting a continued commitment to sustainable communities and innovations for advertisers. OMA CEO Elizabeth McIntyre said “The Outdoor industry had a successful 2022, with revenue goals reached, a growing membership and positive market feedback across initiatives including the Creative Collection, Creative Guidelines, Industry […]

oOh!media has won the highly sought after Sydney Metro competitive tender, securing a ground-breaking long-term contract to revolutionise the commuter experience in Sydney’s bustling CBD. As part of this innovative agreement, oOh! will install, operate and maintain a newly designed network of full digital and full motion enabled screens across the Sydney Metro City & […]

The first three weeks of Vivid Sydney 2023 produced a sharp jump in the number of people visiting the City of Sydney to be part of the unique celebration.  New data from leading digital outdoor media company QMS reveals that the number of people in the City of Sydney between 7.00pm and midnight was up […]

The Australian Outdoor Media Association has announced that Certeq, S&J Media Group and Stockland have joined the association as its newest members. Elizabeth McIntyre, CEO, OMA told us “The diversity of industry expertise across the member cohort continues to strengthen our position as the representative voice for Out of Home. Our investment into audience measurement […]

The Outdoor Media Association (OMA) held its highly anticipated annual Industry Awards ceremony this week at the Crown Sydney. The event was preceded earlier in the day by the OMA’s inaugural member-only conference, which was followed by the official proceedings of the Annual General Meeting. The OMA Awards highlight the achievements of industry professionals who […]

The Australian Outdoor Media Association (OMA) announced an increase of 11.8 per cent on net media revenue for Q1 2023, reporting $259.4 million, up from $232.1 million* for the same quarter in 2022. Digital OOH (DOOH) revenue accounts for 67.6 per cent of total net media revenue year-to-date, an increase over the recorded 57.6 per […]