DailyDOOH

IAB Australia and the Outdoor Media Association (OMA) announced late last year they were to collaborate and curate a one-day conference ‘Powering DOOH 2023‘ which will be held on March 30, 2023. Gai Le Roy, CEO IAB Australia told us then “Our Attitudes to DOOH research released this year found that 83 per cent of […]

The Australian Outdoor Media Association has announced results for its Q4 Creative Collection 2022 competition, with 20 entries submitted by OMA members including: GoTransit, JCDecaux, oOh!media, QMS, Scentre Group Brandspace, Shopper and TorchMedia. The winner in the Big, Bold and Bright category was Providoor’s We worship food campaign, and an honourable mention in this category […]

The Australian Outdoor Media Association has announced the Grand Prix winner for the 2022 Creative Collection competition as Subway’s Beyond Big campaign. The judges were unanimous in their decision that the consistent message and range of different Out of Home advertising formats used in Subway’s Beyond Big campaign showcased outstanding creativity. The Beyond Big campaign […]

The Australian Out of Home industry today announced full year net media revenue results including the category breakdowns for 2022. The industry saw a total increase of 27.6 per cent on net media revenue in 2022. As previously reported, net media revenue for 2022 increased to $1,060.5 million, up from $831.1 million* for 2021, across the […]

The Board of the Australian Outdoor Media Association has announced that Elizabeth McIntyre has been appointed Chief Executive Officer of the association and MOVE, commencing April 3, 2023. We are told that the announcement follows an extensive and thorough executive search to replace outgoing CEO Charmaine Moldrich who has held the position for 13 years. […]

The Australian Outdoor Media Association this week announced its 50th member, Gawk Outdoor. Gawk was founded in 2018 and in December 2022 was named by the Financial Review as one of the 100 fastest-growing businesses in Australia . Gawk has over 90 billboard locations throughout regional Victoria, including 10 digital signs which account for more […]

The Australian Outdoor Media Association has released its second National Health and Wellbeing Policy (NHWP) Annual Report for 2022, which provides a summary of 2021-22 activities as part of the Out of Home advertising industry’s National Health and Wellbeing Policy. Part of the NHWP’s commitment is to annually donate a national Outdoor industry campaign to […]

When the Ministry of New Media held their first AdTECH: OOH – Sydney Conference in Australia back in 2019 there had NOT been an out of home industry event in the country for almost seven years. This year, the AdTECH: OOH – Sydney Conference will already be in its fifth year and with the news […]

The Outdoor Media Association (OMA) has appointed Philip Longley as its Director, Government Relations, effective immediately. He is responsible for developing, implementing and driving the OMA’s government relations and stakeholder management strategies.

The Outdoor Media Association (OMA) has welcomed Digital Out of Home advertising platform LUMOS as the 49th member to the association and the 12th new member in 2022. This year marks the biggest membership growth for the association since inception in 1939. Charmaine Moldrich OMA CEO told us “LUMOS is a natural fit for the […]