DailyDOOH

Yesterday the Ministry of New Media and the Australian Outdoor Media Association recorded the online ‘AdTECH: OOH Sydney – An Avant Goût’, ahead of next week’s actual AdTECH: OOH – Sydney Conference (Wednesday August 17, 2022). As you can see above, it features the OMA’s CEO Charmaine Moldrich in conversation with Val Morgan Outdoor’s Managing Director Paul Butler, oOh!media CEO […]

This week Out of Home signs across Australia will profile missing people in a campaign for National Missing Persons Week (NMPW) which runs from Sunday 31 July to Saturday 6 August. This campaign marks the 14th year in NSW and eighth year nationally of the partnership between the Outdoor Media Association (OMA) with the Australian […]

The Australian Out of Home (OOH) industry this week announced an increase of 14.8% on net media revenue for Q2 2022, reporting $249.5 million, up from $217.3 million for the same quarter in 2021. Digital OOH (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 […]

The Australian Outdoor Media Association (OMA) this week released its 2021 Annual Report, which highlights initiatives that have unified the industry, as well as highlighting its continued commitment to support communities using Out of Home media. OMA CEO Charmaine Moldrich said “In 2021, we took Michelle Obama’s quote as our guiding light: ‘People who are […]

Earlier this week the Australian Outdoor Media Association (OMA) hosted its Annual General Meeting followed by an Awards ceremony celebrating the dedicated and talented individuals who contribute to the Out of Home industry. The refreshed, new annual awards program offers more opportunities to recognise the depth and breadth of Outdoor talent including state awards. In […]

The Australian Outdoor Media Association (OMA) has today announced, for the third time, its support for RSL Australia’s Light Up the Dawn campaign in the lead up to ANZAC Day. The creative will appear on the industry’s digital sign network across the nation. Light Up the Dawn was introduced in 2020 by RSL Australia to […]

The Australian Out of Home (OOH) industry this week announced an increase of 25.5 per cent on net media revenue for Q1 2022, reporting $228.1 million, up from $181.7 million for the same quarter in 2021. Digital OOH (DOOH) revenue accounts for 60.8 per cent of total net media revenue year-to-date, an increase over the […]

Civic Outdoor and Helio are the latest companies to join the Outdoor Media Association of Australia with Civic Outdoor also joining MOVE (Measurement of Outdoor Visibility and Exposure). MOVE is the Australian Out of Home industry’s audience measurement system and has launched several innovations this year; introducing an accurate measurement for digital campaigns and a […]

The Outdoor Media Association (OMA) has today announced Australian Avocados’ Our Green Gold campaign as the Grand Prix winner for 2021. The Grand Prix judges were: Tim Kirby, Founder and Head Creative, Galore Chris Laws, Managing Director, Enigma Brent Liebenberg, Executive Creative Director, Khemistry The judges were unanimous in their decision, that the humorous message […]

The Outdoor Media Association this week launched its competition to encourage Australians to cook with vegetables, inspiring them to add a rainbow of colours to their meals. The competition is an extension of the Out of Home ‘Better than you remember’ campaign currently in market. The $3M campaign running on thousands of signs nationwide inspires […]